sold design lab

LOOK BOOK: SOLD Design Lab Fall/Holiday 2010

07.19.2010 Posted in Denim Brands, Designer Jean Look Books by Lorna, Editor

LOOK BOOK: SOLD Design Lab Fall/Holiday 2010

I’m really excited to share with you the brand new SOLD Design Lab fall/holiday Look Book with you. They are using a new denim technology to make the best fitting jeans they can make! Their pull on jeans that have no zipper have 33% stretch in them to fit any body type. The best part is, I can now give you a rough price! They retail at under $100! How amazing is that? I thought they would cost a lot more! They are also doing regular jeans, leathers, cords, and more in this new collection.

If you love denim leggings then you will definitely love these pull on jeans they have! I reviewed a pair of their acid wash jeggings and they fit amazingly! You can read my review and see lots of pictures by clicking here. They are so stretchy and fit like real leggings!

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Denim Review: SOLD Design Lab Pull On Skinny Jeans

06.04.2010 Posted in denimblog, Designer Jeans reviews by Lorna, Editor

This weeks review is on the brand new brand SOLD Design Lab Jeans. I have done a couple of posts on the brand already and I wanted to share a review on a pair of their jeans with you.

I think these acid washed pull on skinny jeggings are so cute! They don’t have a zipper, they just use a button so you pull them on and I love that! It’s not difficult either because they are so stretchy! They feel just like cotton leggings or a spandex style fabric, they really are that flexible. They are very easy to move in and I love wearing them! I’m also a big fan of the acid wash trend and this new brand havs this grey version of it done perfectly! I love it, I think it’s very pretty.

Please click this blog post to read the rest of the review and view more photos modeled and laid flat.

LOOK BOOK: SOLD Design Lab Fall 2010

05.30.2010 Posted in Designer Jean Look Books, new brands, New Styles by Lorna, Editor

Here is the brand new Fall 2010 Look Book from the new brand SOLD Design Lab. I am loving their jeans! They don’t use a zipper so all they use is a button, you just pull the jeans on. They are so stretchy so it’s really easy to do. I can’t wait for more of their styles to come out!

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New Denim Brand: SOLD Design Lab & DenimBlog Exclusive Interview

05.29.2010 Posted in Designer Jean Interviews, new brands by Lorna, Editor

So we caught up with the new brand SOLD Design Lab jeans and got an interview with them. We have been in talks with their PR company for quite a while now and I recently got a pair of their pull on jeggings which I love! I will try and review those for you soon. Their Fall 2010 Look Book will be coming up soon as well. I really like their brand. Carry on reading to find out more!

DB: What inspiration goes into designing a SOLD jean?

There are many elements, but beauty would be the one constant throughout the development process that I’m most motivated by. My goal is to make the most fantastic looking pair of jeans possible — from fit to finish – that makes a woman look beautiful. Every detail counts and nothing is too small to address in our endeavor to make a perfect pair of jeans.

DB: What is your latest collection about?

We’re presenting fall and for this collection we’ve introduced several new specialty fabrics and 1 new silloute that we think is amazing. It’s called the baby bell and it can best be described as a hybrid between the bootcut and stovepipe cut. It has a very slimming affect on the body, but with a slight bell at the end to properly contour the shoe. It’s fantastic.

For fabrics, the one standout in the collection — although I love them all – is what we call butter. It has a very soft and supple hand to it, with over 40% stretch that is the perfect complement to our core offerings for fall and holiday.

DB: Why did you decide to create your brand?

We felt there was an opportunity in the market place to offer the same quality product being produced by the other premium brands, but at a lower price point. With our expertise in manufacturing, we knew that this was possible and so we jumped in with both feet. We had also taken several months to develop an innovative product that we felt would translate well to the premium space.

DB: What has been your favourite memory/experience since SOLD was founded?

Getting confirmation from several high end specialty stores that our pull on pant sold unbelievably well its first week out. It just made our dream of building a premium denim brand that much more attainable.

DB: Do you have a favourite cut you have designed?

It would be our pull on skinny jean. Although, many would classify this pant as a jegging, it is not. Long after the jegging stops selling, and it will, our pull on pant will continue to sell because of its construction, fit, fabric, look and feel.

DB: How many jeans do you own?

20 pairs

DB: Which jean has been the most popular overall?

Pull on skinny jean

DB: We all love denim, but what is it that makes denim so important to you?

Denim, in my opinion, goes well with just about everything, and there aren’t too many fabrics you can say that about. It’s an all purpose fabric for just about any occasion so I love its versatility.

DB: What makes your brand so different from the others out there?

There are a few areas that make us unique:

1) We have a patent pending technology on the fit of our pull on pant, specifically the construction of the faux fly piece. We were also the first to market with a pull on jean sized alphanumerically.

2) We do a fitting and pattern on every wash and sillouette we run in production where most of the premium brands use only one pattern for their assortment of washes. This leads to sizing problems across different washes

3) We do all of our own washing in house in our own manufacturing plant

DB: What is the best feature of a SOLD jean? (cut, fit, wash etc)

I think all 3 but I’m biased. I certainly think that we spend more time than our competition does on all of these elements.

DB: How did you come up with the name SOLD Design Lab?

We all liked the idea of branding something as having been “sold”. We think it triggers an emotional response in the consumer by establishing perceived demand for the product through its name. Basically, if something is sold Its validated as having value. If it has value than people will demand it. The “Design Lab” part of the name is just to establish that we’re a design house that will continue to innovate through fabrics, wash, construction and style

DB: Lastly is there anything else you want to add we haven’t asked?

I think you’ve covered it all… thanks

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LOOK BOOK: SOLD Design Lab Fall/Holiday 2010

Denim Review: SOLD Design Lab Pull On Skinny Jeans

LOOK BOOK: SOLD Design Lab Fall 2010

New Denim Brand: SOLD Design Lab & DenimBlog Exclusive Interview

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