PRVCY has been a rising label and haves been a celeb favorite. Lindsay Lohan, Miley Cyrus, Eva Longoria and almost every other Hollywood starlet. The brand’s history is deeply rooted in family, started by Carolyn Jones, who serves as the brands CEO. Jones was inspired by her mother, who was battling breast cancer, to leave her corporate career and start PRVCY.
PRVCY is pronounced “Privacy” and stems from Jones’ mother’s desire for more privacy in her hospital gown. Even the back pocket design has particular meaning, the three lines are meant to serve as an emblem of the lifeline, marking Jones’ journey. Each line holds a particular meaning, one for faith, one for hope and the other for love. Each which the brand fulfills through their dedication to breast cancer. Faith represents the goal to reach and educate the masses regarding breast cancer and early detection. Hope stands for finding an eventual cure for breast cancer. Love marks the love for making denim and for PRVCY. In addition, PRVCY provides free mammograms for women and 10% of each purchase goes to fund these mammograms and breast cancer research.
They offer both men’s and women’s collections and can be purchased at various retailers, online and in stores. You can read more and check out the Fall ’09 collection at PRVCY.
It seems like Black Orchid is the new celeb favorite when it comes to denim. There are tons of styles to choose from. Fergie, Annalynne McCord and Dakota Fanning seem to love the distressed styles. Fergie and Annalynne chose the distressed stone wash, while Dakota chose the tie-dye Milky Way wash. Other celebs like Nikki Hilton, who loves the Jewel skinny jeans in Galactic Wash, Lindsay Lohan who rocked their itty bitty mini shorts in Gemma wash, with those infamous lace up sandals. Other celeb fans include Jessica Alba, Halle Berry, Kim Kardashian, Lauren Conrad, Selena Gomez, Paris Hilton, Kate Walsh and Amanda Bynes. What do you guys think? Do you own any Black Orchids?
Paris Hilton arrived at Newark airport in a pair of NikiBiki Printed Denim Leggings. These leggings actually have a jeans print on them to make them look like real jeans! I can’t say I’m too fond of the Niki on the pocket but I think the idea behind this is a pretty creative one! I like it! I wonder if this will catch on? What do you think, is this look hot or not?
Images courtesy of celebutopia.net
Nikki Hilton attends the DJ Hero Launch party wearing the same exact Black Orchid Jeans that were recently seen on Paris. Is sharing your Black Orchid jeans a sister thing? Ali and Lindsay Lohan were also seen in the same Black Orchid shorts. These really stylish jeans are only $107 retail! As Paris would say…Loves it!! You can buy these jeans at Singer22 as well.
Photos Courtesy of Wireimage