Here is a look at both the men’s and women’s IRO campaigns for Spring/Summer 2011. In the women’s campaign you can see some of the pieces such as the red pants, denim shorts, leather pants from the look book.
The men’s collection this season has the same fatigue cool that the past collection offered. The color palette this season consisted of all neutrals. All black, white, gray and what was in between, but the detail was kept unique so everything had a fresh feel. My favorite pieces would have to be the blazer with zippers on the sleeves and the jacket with panels on the shoulders, as well as the belts. I think those are a great addition to the looks. You can check out the campaign images below.
Here is a look at the new IRO Women’s Spring/Summer 2011 collection starring Hannah Holman. I think the collection is very whimsical and fun this season, with the IRO laid-back feel of course.
There are tons of prints and fabrications this season. There is tweed, suede, leather and of course denim. I can see many of the pieces being coveted by many women when it is available. You can see a pair of sequined shorts that are very on trend, as well as pinstriped bottoms. They have the usual plain stripes and a pair that are burnt, flower printed, and flared. Sounds a lot for one pair, but they are done amazingly well. You can check out the collection below and click here to pre-order some of the pieces at Singer22.
Drew Barrymore was spotted a few months back at the Young Hollywood Studios to do a photo session and promote her movie Going the Distance. She was wearing a pair of IRO Madisson Jeans for the talk. I’m happy to see that Drew is the first person we spotted in IRO jeans. The vibe of the brand really suits her style perfectly. It is a little boho mixed with grunge.
Going the Distance probably has to be one of my all time favorite movies. The lines are so vulgar and funny, yet it is not irritating. Some vulgar movies can cross that line very easily. Click here to purchase these jeans at Ssense for $225.
As you know I am a huge fan of the Fall/Winter women’s collection by IRO and the collection for the men’s is equally just as amazing. I love the fatigue feeling of the collection. I think the jackets and the sweaters are amazing, especially the Jim and Logan jackets. They are so well tailored.
IRO also interpreted the Bob Pants from the women for the men. The Dav Trouser also includes zippers at the pockets but comes in a baggier fit. The collection also features some henleys, t-shirts, and a denim shirt. You can check out the men’s collection below and click here to purchase it at Ssense.