IRO

Editor Loves Berry Coloured Denim

10.24.2011 Posted in denim trends by Lorna, Editor

Berry coloured denim has been my favourite ‘coloured denim’ shade for a really long time now. I just love the variety of purples, pinks and deep reds that berry can come in and so many brands are releasing their take on the colour. I own a few pairs myself, I have Paige’s Eternity Verdugo’s, 7 For All Mankind’s Dark Violet Gummy’s and the J Brand Black Cherry skinnies.

Berry is actually my favourite shade for Fall/Winter, it’s so versatile and I also own it in lots of clothes like shoes, tops, a dress and a coat. It’s perfect! I’ve included a few styles of berry coloured jeans which are available to buy right now and I will also be reviewing the Black Cherry and the Dark Violet pairs soon, so stay tuned! I just can’t get enough of the berry colour! The Rich & Skinny Legacy’s look amazing! Please click this post to see all of the jeans.

Rich & Skinny Legacy in Red Leather.

IRO Launches New E-Shop

10.18.2011 Posted in Fashion Questions by Jonathan

IRO has just launched their new E-Shop on their website. I found their clothing to be one of the hardest to hunt down and am so happy that they launched their own shop online. Everything is at my fingertips now. Another thing that is great about the new feature on the site is that it is for both the men’s and women’s lines. You can click here to check out the new online store now.

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LOOK BOOK: IRO Men’s Fall/Winter 2011

08.23.2011 Posted in Designer Jean Look Books by Jonathan

Here is the male counterpart to the women’s IRO collection. I also love this one. The line features a denim jacket with the sherpa lining just like the women’s. My favorite from from the men’s though would have to be the khaki suede jacket. That is just a need for fall.

Another piece that is my favorite is the baseball jacket. Actually all of the outerwear. I cannot stop looking at them. I think IRO just knows what they are doing with the outerwear market. The line also features some denim pieces like some shirts and their signature faded black denim as well as the repair jeans. I think some celebrities should really step out in some IRO. You can click here to purchase IRO at Ssense.

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LOOK BOOK: IRO Women’s Fall/Winter 2011

08.22.2011 Posted in Designer Jean Look Books by Jonathan

I cannot get enough of this French brand. IRO just gets more and more amazing when I see the looks from the new seasons. Nothing is ever too pristine nor too grungy. Just unfussy clean clothing that just looks amazing however and with whatever you wear them with.

My favorite pieces from Fall/Winter would have to be…EVERYTHING! The sweaters and outerwear are just to die for. Those are going to be popular ones. I just love the jacket above! The sherpa lining and the wash is just amazing. The gray coat is also a big hit with me. I also love their new leather pants. They are like a new take on the cargo pant. You can check out all the looks below.

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Ssense $10,000 Giveaway

02.13.2011 Posted in Fashion Questions by Jonathan

Starting today through March 24th, Ssense will be holding their biggest contest ever. They are giving away a $10,000 shopping spree to their store! How exciting is that?! They carry many great designers such as DSquared2, Alexander McQueen, Nudie, IRO, G-Star, 7 For All Mankind, Diesel and tons more for both men and women. You can click here to enter the contest now.

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IRO Spring/Summer 2011 Campaigns

02.02.2011 Posted in Designer Jean Look Books by Jonathan

Here is a look at both the men’s and women’s IRO campaigns for Spring/Summer 2011. In the women’s campaign you can see some of the pieces such as the red pants, denim shorts, leather pants from the look book.

The men’s collection this season has the same fatigue cool that the past collection offered. The color palette this season consisted of all neutrals. All black, white, gray and what was in between, but the detail was kept unique so everything had a fresh feel. My favorite pieces would have to be the blazer with zippers on the sleeves and the jacket with panels on the shoulders, as well as the belts. I think those are a great addition to the looks. You can check out the campaign images below.