Serafonaine, an LA based fashion house is launching a new kind of fit and technology. They’ve released this technology on their latest style, the denim legging.
The legging will feature the Nano stitch, which features 22 stitches per inch. It also features a screen print, which gives it a two-toned but sophisticated finish.
New technology in the fabric also lends to a better fit with T400 and X fit, within their fabric. Denim Scientists call it memory and T400 has 7 times the capacity to remember and return to its original shape! It is made of multi component yarns that differ from other Lycra as it doesn’t contain Elastane / Spandex, therefore retaining its shape wear after wear. It breathes with the body, stretching 360 degrees, holding all shapes, it will also dry faster and conform to all body types. The brand also adapted this new technology, by dying it black, to create a non-fading black jean.
The founder, Mik Serfontaine, expresses the brand’s focus is “Our premium denim is focused on technology, through technology achieving a superior fit. I want to empower women through fit” This proves true as one of the brand’s best sellers is the exclusive sweetheart cut jean. Its unique curved yoke, that lifts and supports the derriere, has been nominated for best bum lift category at the upcoming InStyle Denim Awards
The brand’s followers include celebrities such as Halle Berry, Heidi Klum, Pink and Jennifer Aniston.
Heidi Klum was seen filming a German television advertisement for Talft hair products by the Disney Music Hall in Los Angeles. She was filming a scene where she walked away from a water spewing fire hydrant. Firemen, actors in the commercial, were seen struggling to turn it off. Heidi was wearing a pair of Paige Premium Skyline jeans in Rebel. I think they fit her perfectly, I love my pair. I definitely recommend them.
Images courtesy of PicApp (not to be copied or used by anyone else)
Good news for those expecting! A Pea in the Pod is releasing their Spring/Summer 2010 collection of denim and other great spring clothes.
One of the highlights of the collection is the denim leggings, which can easily be paired with many of the looks from the collection. The line is crafted with the highest standards using fabrics from the world’s finest mills, A Pea in the Pod Collection delivers high-quality and high-fashion specially fit to the pregnant silhouette.
A Pea in the Pod is a favorite among Hollywood’s celebrity moms-to-be, they have dressed clients such as Heidi Klum, Nicole Richie, Rebecca Romijn, Angie Harmon, Naomi Watts, Cate Blanchett, Salma Hayek.
Article from PRnewswire.com
Heidi Klum, super model and new mother of four, has just unveiled her post-baby body in a pair of Paige Premium Denim’s new Denim Leggings, at the Victoria Secret’s Secret fashion show in Times Square. The Victoria’s Secret Angels all wore black leather jackets and dark wash black skinny jeans. Heidi is wearing the Verdugo style in Vinyl – a 360 degree stretch jean with no waist band curtain, a 9” leg opening, and tonal stitching. The jean is a take on Paige’s celebrity adored Skyline skinny, the classic rise skinny with a semi-contoured waistband to help avoid overexposure, forward sitting side seams to slim the hips, and strategically placed back pockets to perk up the rear end.
The Paige Denim Legging Collection is created from the highest quality fabric aimed to minimize any imperfections and highlight a woman’s best assets for a smooth and sexy fit. The denim boasts more than double the percentage of elasticity to create a 360 degree stretch jean, designed to extend and lengthen in every direction for the most flattering fit possible.
I think Heidi looks absolutely fantastic, I love her outfit and her style.
Images courtesy of Wireimage.com