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GUESS Fall 2014 Nashville Campaign

07.14.2014 Posted in Designer Jeans Campaigns by Lorna, Editor

For Fall 2014, GUESS has gone back to its roots, taking inspiration from the authentic American soul of Nashville, otherwise known as Music City. The brand new Fall 2014 advertising campaign features models Gigi Hadid, Bojana Ksrmanovic, Samantha Hoopes, Yara Khmidan, Silviu Tolu and Nick Fouquet photographed in the city where a musician’s dreams are made.

Guided by Paul Marciano, Creative Director, and shot by longtime collaborator, Ellen Von Unwerth, the Fall 2014 campaign images follow sexy and adventurous GUESS Girls exploring Nashville as musicians on a quest for shopping, music and fun.

Where country meets rock n’ roll, the gorgeous GUESS Girls are seen strolling through town in a variety of denim‐focused looks, including high‐waist jeans paired with western‐inspired chambray button down shirts, classic denim pencil skirts and jackets mixed with modern styles embellished with studs and fringe. Laid‐back and carefree GUESS Guys are seen in true cowboy fashion exploring romance around the city in classic chambray shirts embellished with metallic collar tips paired with a graphic tees and leather jackets.

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Brand: guess

Cara Santana in GUESS Denim Short Overalls

06.03.2014 Posted in Celebrity Pictures in Designer Jeans by Lorna, Editor

Cara Santana got snapped out shopping for a tropical house plant in Los Angeles, California. She looked to be in good spirits and happy to see the paparazzi.

Cara jumped on board the denim overalls trend and chose a pair of GUESS Denim Short Overalls which she paired with gladiator sandals, a tee and a BCBGeneration Bag. I think these short dungarees are really pretty, the pocket patch on the bib is unique. What do you think of them? And have you been wearing your own shortalls?

Images courtesy of WENN.com.

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Celebrity: Cara Santana Brand: guess

Chiara Ferragni for GUESS

12.06.2013 Posted in Designer Jeans Campaigns by Lorna, Editor

World famous style blogger, Chiara Ferragni of The Blonde Salad, has teamed up with GUESS for the All I Want is Everything digital holiday campaign. The brand shot her at the beautiful Maison 140 Hotel in Beverly Hills in standout pieces from the collection, including holiday dresses, a statement sequin jacket, sexy denim jumpsuits, leather pieces and much more.

Chiara’s personal style shines through unexpected combinations of pairing a sweet floral print dress with moto boots and dressing down a festive sequin jacket with denim. Her daring and effortless style sets trends worldwide and this campaign highlights exactly why Chiara is the most followed fashion blogger in the world. Hailing from Milan, Italy, Chiara shares her forward thinking and attainable style on her blog with her readers worldwide. With a massive 1.6 million followers on Instagram, Chiara’s international appeal is a perfect fit for GUESS, with our presence in over 87 countries. Chiara embodies the sexy and adventurous lifestyle of a GUESS Girl and her enthusiasm for the brand makes her an incredible brand ambassador.

I think the denim jumpsuit above has to be my favourite piece! She looks stunning in it! The addition of the burgundy bag against the strong blue denim was a great choice! You can also watch a behind the scenes video of Chiara on set by clicking here. Don’t forget to click this post to see the rest of the photos!

GUESS Fall/Winter 2013 Ad Campaign

06.28.2013 Posted in Designer Jeans Campaigns by Lorna, Editor

This fall, the GUESS advertising campaign represents the freedom of a road trip into the desert. The campaign was directed by Paul Marciano, the Creative Director for Guess, and shot by Raphael Mazzucco in Joshua Tree, California. The campaign also features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion.

The campaign was inspired by vintage Americana influences, featuring strong denim on denim looks, including worn-in denim overalls, jumpsuits, and jeans in various shades of indigo. Denim shirts and jackets in classic silhouettes as well as embellished, navajo-printed, and moto styles add to the Western feel of the collection that you can see by looking at the photos. Bold red leather jackets and coated denim add a strong pop of color against the denim and neutral desert palette, to keep it looking lively and fresh.

I absolutely adore the amount of denim in the above photo! Who says less is more? There is double and even triple denim here and I think it looks amazing. There’s no clashing or awkwardness like people expect when pairing more than one piece of denim together. This is definitely an amazing example of double and triple denim done right! What do you think of the GUESS fall/winter 2013 ad campaign?