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Chiara Ferragni for GUESS

12.06.2013 Posted in Designer Jeans Campaigns by Lorna, Editor

World famous style blogger, Chiara Ferragni of The Blonde Salad, has teamed up with GUESS for the All I Want is Everything digital holiday campaign. The brand shot her at the beautiful Maison 140 Hotel in Beverly Hills in standout pieces from the collection, including holiday dresses, a statement sequin jacket, sexy denim jumpsuits, leather pieces and much more.

Chiara’s personal style shines through unexpected combinations of pairing a sweet floral print dress with moto boots and dressing down a festive sequin jacket with denim. Her daring and effortless style sets trends worldwide and this campaign highlights exactly why Chiara is the most followed fashion blogger in the world. Hailing from Milan, Italy, Chiara shares her forward thinking and attainable style on her blog with her readers worldwide. With a massive 1.6 million followers on Instagram, Chiara’s international appeal is a perfect fit for GUESS, with our presence in over 87 countries. Chiara embodies the sexy and adventurous lifestyle of a GUESS Girl and her enthusiasm for the brand makes her an incredible brand ambassador.

I think the denim jumpsuit above has to be my favourite piece! She looks stunning in it! The addition of the burgundy bag against the strong blue denim was a great choice! You can also watch a behind the scenes video of Chiara on set by clicking here. Don’t forget to click this post to see the rest of the photos!

GUESS Fall/Winter 2013 Ad Campaign

06.28.2013 Posted in Designer Jeans Campaigns by Lorna, Editor

This fall, the GUESS advertising campaign represents the freedom of a road trip into the desert. The campaign was directed by Paul Marciano, the Creative Director for Guess, and shot by Raphael Mazzucco in Joshua Tree, California. The campaign also features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion.

The campaign was inspired by vintage Americana influences, featuring strong denim on denim looks, including worn-in denim overalls, jumpsuits, and jeans in various shades of indigo. Denim shirts and jackets in classic silhouettes as well as embellished, navajo-printed, and moto styles add to the Western feel of the collection that you can see by looking at the photos. Bold red leather jackets and coated denim add a strong pop of color against the denim and neutral desert palette, to keep it looking lively and fresh.

I absolutely adore the amount of denim in the above photo! Who says less is more? There is double and even triple denim here and I think it looks amazing. There’s no clashing or awkwardness like people expect when pairing more than one piece of denim together. This is definitely an amazing example of double and triple denim done right! What do you think of the GUESS fall/winter 2013 ad campaign?

Written by Lorna Burford

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Brand: guess

LOOK BOOK: Marciano by Guess Spring 2013

03.04.2013 Posted in Designer Jean Look Books by Jonathan

My first thought was vacation when I saw the Marciano by Guess Spring collection. A tropical vacation to be exact. There was an array of lightweight pieces covered in citrus tone and tropical prints.

They didn’t stop with just the tropics. There are also pieces that will work for a night out anywhere around the world. Lace dresses and structured pieces were also present here. You can see all these pieces and more below.

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Brand: guess

LOOK BOOK: Guess Spring 2013 Men

03.01.2013 Posted in Designer Jean Look Books by Jonathan

The men’s Spring 2013 Guess collection is the perfect compliment to the women’s. This season featured cargos in shorts as well as full length and distressed light washed styles.

They didn’t just stick with the laid-back California vibe with the styling here. With every great men’s collection always comes some great smart looks too. There are looks that can easily be worn on a warm day out and can easily be dressed up later. You can see all the styles in the gallery below.