Gisele Bundchen

When was the last time you tried to do downward-facing dog in a pair of jeans?  Never?

Eric Wazana would like that to change. In fact, Wazana – owner and designer of Montreal’s Second Denim – has just the pair for you. The company’s Yoga Jeans, engineered to stretch and hold as you breathe and bend, have just hit the shops.

The secret, Wazana claims, is in the fibre and cut: a blend of 97 per cent cotton and three per cent Elasthane; a diagonal weave, six-part waistband to hug you, and forward side seams that help mobility. It all adds up to comfort and “shape memory” of 92 per cent, Wazana said, as opposed to an industry standard of 64 per cent.

That means when you bend forward in Yoga Jeans, the inevitable indecent exposure should not occur. You’ll get only eight per cent slippage down your hips, not the whopping 36 per cent plunge.

The average jean, Wazana explained, stretches more than four centimetres (or an inch and a half) over eight hours of wear.

Now, jeans today promise many things: There are the tummy tuckers, designs moulded for every shape, ones that promise the butt of J. Lo or Gisele.

But comfort worthy of yoga? Is this a gimmick? I asked Wazana.

Not at all, he responded. And you actually expect folks to wear them to yoga? Read More >