G-star Jeans

Pharrell Williams to launch eco-friendly collection with G-Star

G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection. Pharrell explained that “Working …

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G-Star Opens Hong Kong Flagship

On February 20th, G-Star officially opened their flag ship store in the Times Square area of Causeway Bay, Hong Kong. The opening featured a variety of celebrities, including, American Grammy nominee Skylar Grey, Australian actress Gracie Otto, Australian model Alexandra Agoston and many Chinese celebrities including Aaron Kwok. The new Hong Kong location is the …

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G-Star/Elle Women’s Night

During the last week of October, G-Star hosted Women’s Night in its monobrand stores worldwide. From London to New York to Tokyo, G-Star stores turned into a fashion experience where women were advised on the perfect jeans while enjoying music, drinks and beauty. The Women’s Night in Soho attracted a group of over 150 fashionable …

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G-Star Announces Women’s Night

Today, all G-Star stores worldwide will be hosting a Women’s Night. The G-Star Women’s Night concept provides guests with a backstage feeling in a fun environment for hair and make-up touch-ups, manicures, and hors d’oeuvres, while receiving professional styling tips to help them find the perfect denim. The G-Star style for women is defined by …

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G-Star Women’s Night

G-Star teamed up with Rosario Dawson to host a Women’s night at Kitson Studio in LA. A long time fan of the brand, Rosario, gushed about her love for the jeans, ““I love how [the denim makes me] feel very modern and futuristic. There’s just a different edge. You put them on and you’re like, …

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G Star Fundraiser Event

Unfortunately James who is pictured in the flyer, the son of Betty Choi and Craig Leonard; proprietor of the NYC, Miami and Chicago G-STAR stores, has Cystic Fibrosis. Cystic Fibrosis is a devastating genetic disease that affects over 30,000 people who suffer with this illness in the US and over 10 million people who carry …

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LOOK BOOK: G Star Spring/Summer 2010 Sneak Peek

G Star’s Spring/Summer 2010 collection featured plenty of diverse looks for guys. Dark denim suits, and splattered jeans. For women, military inspired jackets and multi-colored denim combinations. Looks like this was a great collection! Images from style.com