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G-Star Raw

G-Star Raw Newspaper

02.24.2011 Posted in Uncategorized by Lorna, Editor

RAW Mag Gemma on cover G Star Raw Newspaper

This week G-Star starts the global distribution of over 4 million copies of its RAW Magazine. The RAW Magazine gives an inside look into the G-Star world, where head designer Pierre Morisset discusses inspiration and plans for the future of denim; G-Star reveals their new design crossover; you get a backstage pass into New York Fashion Week and preview new styles for the season, along with other news in the world of G-Star.

In this 4th edition RAW Magazine there’s an in-depth interview with rising British actress Gemma Arterton. In January 2011, Gemma was revealed to be G-Star’s new campaign model and curator of the unexpected event ‘London RAW Night.’ In the new RAW Magazine she tells us all about her career, fashion, film and her partnership with G-Star.

From this week, the RAW Magazines will be distributed in G-Star Stores and through several major newspapers around the world such as: the Observer (UK), La Republica and Urban (IT), De Telegraaf (NL), El Pais and La Vanguardia (ES), The Sydney Morning Herald (AU) NZ Herald (NZ), Der Standard (AT), MetroXpress (DK), Natt & Dag (NO), Die Welt (DE) and the Los Angeles Times (USA).

RAW Mag cover and interview 150x150 G Star Raw Newspaper
RAW Mag Gemma interview 150x150 G Star Raw Newspaper
RAW Mag Gemma on cover 150x150 G Star Raw Newspaper


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Brand: G-star Jeans
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G-Star Presents London Raw Night Event

01.17.2011 Posted in Denim Events by Jonathan

raw night london 078 e1295209101983 G Star Presents London Raw Night Event

G-Star held an event called the “G-Star Presents London Raw” that was held at the One Mayfair Church. The event was kicked off by G-star’s new face, Gemma Arterton. At the event guests were partying along each other while listening to music by Romy of The xx DJ Set.

At the Raw events, G-Star brings their DNA to life by allowing many talents show of their work. You can see the work by Beautiful Crime, who created a live urban art piece, inspired by a Corbijn image of Gemma. I love that piece. I would love to have something like that just posted on one of my walls. Guests also got to experience the unexpected by G-Star. They presented the 3301 RAW Records, RAW Rhythm Festival and RAW Gallery at these events, that also took place in Tokyo, New York, and Los Angeles. Check out images from the event below.

raw night london celebs 001 150x150 G Star Presents London Raw Night Event
raw night london celebs 002 150x150 G Star Presents London Raw Night Event
raw night london celebs 003 150x150 G Star Presents London Raw Night Event

raw night london 078 150x150 G Star Presents London Raw Night Event
raw night london 107 150x150 G Star Presents London Raw Night Event
raw night london 425 150x150 G Star Presents London Raw Night Event


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Brand: G-star Jeans
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Gemma Arterton is the new face of G-Star

01.14.2011 Posted in Uncategorized by Jennifer

 Gemma Arterton is the new face of G Star

Gemma Arterton has replaced Liv Tyler as the new face of G-Star Raw. The brand announced their selection of the British actress for the Spring/Summer 2011 campaign.

Gemma is known for a variety of different roles, from the blockbuster, Prince of Persia to the stage production of Master Builder in London. It was her unique career choices as well as her ability to stay connected to her humble roots. It was this dichotomy  that caught G-Star’s attention. The brand felt she encapsulated the brand’s philosophy of combining unexpected elements, chic and raw, street and chic, jeans and silk.

Gemma stated, “I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction.”

The Spring/Summer 2011 campaign will also feature chess champion, Magnus Carlsen. The campaign was shot by Anton Corbijn and will appear in magazines and advertisements in February.  You can read more about what it is like to be the face of G-Star and keep up with any new developments on Gemma’s blog at G-Star.com.

gemma arterton g star raw 150x150 Gemma Arterton is the new face of G Star
magnus carlsen g star raw 150x150 Gemma Arterton is the new face of G Star


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Brand: G-star Jeans
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DenimBlog Exclusive: Interview With G-Star’s Men’s Designer, Remco

12.10.2010 Posted in denimblog, Designer Jean Interviews by Lorna, Editor

We recently caught up with the men’s designer for G-Star, Remco de Nijs. He spoke to us about the best sellers, the different fits the brand has to offer, the inspirations behind the designs and more. Please click this post to read the whole interview and see the different images of jeans from G-Star.

Remco de Nijs DenimBlog Exclusive: Interview With G Stars Mens Designer, Remco

DB: What is it that makes G-Star so unique in comparison to other brands?

We see ourselves as product developers, or product engineers, rather than fashion designers as craftsmanship is prioritized above trend. At G-Star, we are driven by our passion for denim — the richest and truest raw material to work with, authentic in every stage of its lifecycle.

Our denim craftsmanship and strive for innovation are most recognizable in the development of 3D construction techniques. In 1996, we created our first 3D denim: the G-Star Elwood, designed by Pierre Morisset based off the pant of a passing motorcyclist. The latest step in the evolution of 3D denim design comes with the Arc Pant: a highly architectural cut that features a low-crotch and straight-hip with an asymmetric leg that ‘turns’ around the human legs, thanks to twisted seams/inseams. The G-Star Elwood and Arc Pant are major inspirations for our collection.

Read More >

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Brand: G-star Jeans
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