This week G-Star starts the global distribution of over 4 million copies of its RAW Magazine. The RAW Magazine gives an inside look into the G-Star world, where head designer Pierre Morisset discusses inspiration and plans for the future of denim; G-Star reveals their new design crossover; you get a backstage pass into New York Fashion Week and preview new styles for the season, along with other news in the world of G-Star.
In this 4th edition RAW Magazine there’s an in-depth interview with rising British actress Gemma Arterton. In January 2011, Gemma was revealed to be G-Star’s new campaign model and curator of the unexpected event ‘London RAW Night.’ In the new RAW Magazine she tells us all about her career, fashion, film and her partnership with G-Star.
From this week, the RAW Magazines will be distributed in G-Star Stores and through several major newspapers around the world such as: the Observer (UK), La Republica and Urban (IT), De Telegraaf (NL), El Pais and La Vanguardia (ES), The Sydney Morning Herald (AU) NZ Herald (NZ), Der Standard (AT), MetroXpress (DK), Natt & Dag (NO), Die Welt (DE) and the Los Angeles Times (USA).
G-Star held an event called the “G-Star Presents London Raw” that was held at the One Mayfair Church. The event was kicked off by G-star’s new face, Gemma Arterton. At the event guests were partying along each other while listening to music by Romy of The xx DJ Set.
At the Raw events, G-Star brings their DNA to life by allowing many talents show of their work. You can see the work by Beautiful Crime, who created a live urban art piece, inspired by a Corbijn image of Gemma. I love that piece. I would love to have something like that just posted on one of my walls. Guests also got to experience the unexpected by G-Star. They presented the 3301 RAW Records, RAW Rhythm Festival and RAW Gallery at these events, that also took place in Tokyo, New York, and Los Angeles. Check out images from the event below.
We recently caught up with the men’s designer for G-Star, Remco de Nijs. He spoke to us about the best sellers, the different fits the brand has to offer, the inspirations behind the designs and more. Please click this post to read the whole interview and see the different images of jeans from G-Star.
DB: What is it that makes G-Star so unique in comparison to other brands?
We see ourselves as product developers, or product engineers, rather than fashion designers as craftsmanship is prioritized above trend. At G-Star, we are driven by our passion for denim — the richest and truest raw material to work with, authentic in every stage of its lifecycle.
Our denim craftsmanship and strive for innovation are most recognizable in the development of 3D construction techniques. In 1996, we created our first 3D denim: the G-Star Elwood, designed by Pierre Morisset based off the pant of a passing motorcyclist. The latest step in the evolution of 3D denim design comes with the Arc Pant: a highly architectural cut that features a low-crotch and straight-hip with an asymmetric leg that ‘turns’ around the human legs, thanks to twisted seams/inseams. The G-Star Elwood and Arc Pant are major inspirations for our collection.