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Elle
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G-Star Raw
G-Star/Elle Women’s Night
During the last week of October, G-Star hosted Women’s Night in its monobrand stores worldwide. From London to New York to Tokyo, G-Star stores turned into a fashion experience where women were advised on the perfect jeans while enjoying music, drinks and beauty.
The Women’s Night in Soho attracted a group of over 150 fashionable ladies. Besides shopping for the perfect denim, women received “Skinny Jeans” Salon Effects manicures by Sally Hansen, hair touch ups by Warren Tricomi and make-up by Bobbi Brown. Stylists were on hand to walk guests through G-Star’s staple 3301 basic denim and the brand’s latest 3D denim evolutions. Guests also shopped and explored G-Star’s RAW Essentials and Correct Line offerings while DJ Chelsea Leyland set the sound for the evening.
Elle’s Market Editor Jade Frampton was the evening’s host and Ida Kay from G-Star is pictured above. I was invited to the event but unfortunately living in England meant I couldn’t go! I would have loved to meet Ida, she’s so nice! The pictures look great though. Did any of you go?
Images courtesy of Wireimage.com
G-Star Announces Women’s Night
Today, all G-Star stores worldwide will be hosting a Women’s Night. The G-Star Women’s Night concept provides guests with a backstage feeling in a fun environment for hair and make-up touch-ups, manicures, and hors d’oeuvres, while receiving professional styling tips to help them find the perfect denim. The G-Star style for women is defined by the combination of opposing elements and influences – tough & feminine, denim & silk, raw & chic – to create a unique, strong look that makes them feel confident.
G-Star Women’s Night will be celebrated at 141 Stores in 28 Countries all in this 1 week. For ladies looking for more information, please visit: www.women.g-star.com and below are times and locations of G-Star Women’s Night events in the US:
G-Star Los Angeles (Melrose)
7966 Melrose Ave
Los Angeles, California
October 27th, 2011
6:00pm-9:00pm
G-Star Los Angeles (Santa Monica Place)
166 Santa Monica Place
Santa Monica, California
October 27th, 2011
6:00pm-9:00pm
G-Star New York (Broadway)
441 Broadway
New York City, New York
October 27th, 2011
5:00pm-8:00pm
G-Star New York (Soho)
270 Lafayette Street
New York City, New York
(Private Event)
G-Star New York (Union Square)
873 Broadway
New York City, New York
October 27th, 2011
5:00pm- 8:00pm
G-Star Newport Beach
571 Newport Center Drive
Newport Beach, California
October 27th, 2011
6:00pm-9:00pm
G-Star San Diego
470 5th Ave
San Diego, California
October 27th, 2011
6:00pm-9:00pm
G-Star San Francisco
2060 Chestnut St
San Francisco, California
October 27th, 2011
6:00pm-9:00pm
G-Star Washington DC
1666 Connecticut Ave NW
Washington DC
October 27th, 2011
7:00pm-10:00pm
G-Star’s RAW Magazine Available For iPad!
During this month of September, G-Star RAW begins the global distribution of over 4 million copies of its 5th RAW Magazine. Alongside the print version, the denim brand has also created a RAW Magazine for iPad! This interactive digital version includes video content on most of the topics discussed in the RAW Magazine and showcases more images.
“The RAW Magazine pulls readers closer into G-Star’s world. In the current edition, G-Star tells you more about its new and unorthodox brand face Vincent Gallo; talks to the daughter of iconic modernist Jean Prouvé about G-Star’s collaboration with Vitra; shows the must-have jackets for the season; and gives you a closer look into the G-Star women’s collections.”
The RAW Magazines will be distributed in G-Star Stores and through several major newspapers around the world such as: the NY Times (USA), the Observer (UK), The Sydney Morning Herald (AU), Urban (IT), El Pais (ES), Spits and Glamcult (NL), Süddeutsche Zeitung (GE), Sport & Style (FR), Natt & Dag (NO), MetroXpress (DK), Der Standard (AT), Kinki (CH). Will you be having a look at the magazine on your iPad?
G-Star launches Motorcycle inspired Anniversary Collection
In honor of the 15th Anniversary for their famed Elwood pants, G-Star is launching a capsule collection. The collection, which was inspired by motorcyclists, centers around the Elwood pant, which helped to launch the brand to fame. The collection will also feature a variety of other pieces, such as jackets and shorts. The collection should be in stores later this year.