Liv Tyler is the new face of G-Star Raw. The campaign images feature Liv wearing pieces from the women’s Low-T mini-collection – a range designed for the strong, confident and sophisticated modern woman. The decision to use a solo female image as the focus for the campaign underlines G-Star’s commitment to its women’s collection and reinforces its core theme of ‘RAW Elegance.’
Liv Tyler is an internationally recognized model and actress, most famous for her portrayal of the ethereal and beautiful elf-princess, Arwen, in Lord of the Rings. Her striking looks and assured, independent style perfectly embodies the modern G-Star woman: tough and controlled, yet not afraid to be sensual.
You can view the campaign images below and a behind the scenes video featuring Liv.
G-Star Raw stayed true to their colors… blue. The collection featured bold colors, anchored by their always edgy denim. The collection also had various styles, denim shirts, skirts and even overalls! Check out a some of the looks below: