Here is a preview of the men’s Spring/Summer 2012 Look Book for Doctrine Jeans. The forces behind Doctrine have over 30 years combined experience in all aspects of the fashion business and pride themselves on their expertise in washes, cuts, and fabric knowledge.
The design team is made up of forward thinking creatives who quickly translate the trends while keeping the jeans classic. Each pair of Doctrine Jeans are highly detailed and tailored, while remaining true to the brands mission to remain understated and timeless. Doctrine hopes to provide the perfect pair of jeans to their customers by constantly evolving, staying on trend and never sacrificing on quality. I think, judging by this Look Book, they did that. What do you think of the preview styles? I also love the setting and location, the photos look like they have been kissed by the evening sunlight and they look pretty.
Doctrine Denim just finished shooting their Fall 2011 Look Book which you can see here. They are quite ahead as we are still sharing a lot of the Spring/Summer looks for 2011 but this is a great Look Book with wonderful styles.
Doctrine just launched in Hollywood with the event at Boudoir and it has now added women’s into their Fall 2011 collections. The Designer, Teresa Sung, wanted to launch the women’s line and stick with clean and simple silhouettes. There is a moto jegging which they previewed at trade shows in addition to straight legs, skinnies, trouser-style jeans and a twill. The men’s line is doing really well and has been one of the top selling lines at Saks in Beverly Hills so far. So what do you think of the new collection?
DOCTRINE, the contemporary Men’s line launched its highly-anticipated denim collection during fashion week in Los Angeles on the 12th October 2010. Designed by industry veterans, George Latos and Teresa Song, Doctrine is a sophisticated brand based on an American perspective, focused on quality, integrity and relevant to the ever evolving culture of today’s fashion.
Celebs who attended the event were Derek Hough, John Cho, Mike ‘the Situation’ Sorrentino, Cheryl Burke, Rick Fox, Mark Ballas, Kyle Massey, Corky Ballas and Kym Johnson. The event was hosted by the Dancing With The Stars show’s reining champion and current frontrunner Derek Hough. You can see all of the images from the night in the gallery below and find out more information on the brand at www.doctrineapparel.com.