Cult of Individuality
Cult of Individuality decided to tell theit story in a different way with their new ETHOS approach. Instead of casting the usual model, the brand chose individuals from the streets of Los Angeles. Ones that stand out and live by their own mantras just like Cult of Individuality themselves.
To coincide with the new change, Cult of Individuality has launched a movement that anyone can participate in. With the help of social media, you guys can share images of your own personal style on Facebook, Twitter, Instagram, and Pinterest by using the hashtag “#1CULT” to be part of the “CULT.” With your entry you are also given the chance to be in Cult of Individuality’s monthly giveaway. So how many of you are excited to join the Cult?
Here is a look at the first part of the new Cult of Individuality Spring/Summer 2013 campaign. The theme for this, as you can see, is classic laid-back surfers. Ones that believe in having a fun time without excess and feeling as free as possible.
The styles this season are really great. I find the washes to have a nice worn look without looking overdone. The hints of washed out colors are great as we don’t see those kinds of washes for men. What are your thoughts on this collection?
Zoe Saldana was seen making her way down the street after having lunch with a girlfriend. Earlier in the week, Zoe played good Samaritan as she came to the aid of a woman who was in a car accident. Zoe called the police and waited with her for them to come. I always like hearing good things about celebrities!
For her lunch date, Zoe wore a pair of Cult of Individuality The Teaser skinny jeans and a pair of combat boots. I think Zoe’s laid back style is really casual and understated, but she always looks amazing on the red carpet! Buy these jeans for $110 at Cult of Individuality.
Image courtesy of Wenn.com
Zoe Saldana was seen arriving at an office building carrying a large grey bag in Beverly Hills, California yesterday. She looked to be quite happy as the paps snapped some pictures of her.
Zoe wore a pair of Cult of Individuality Skinny jeans in Bailey with a white lace top, black booties and a black bag. We rarely ever spot Cult of Individuality on the ladies, it’s mostly the men who opt for the brand. I think Zoe wears them well though, but then again, there isn’t anything she looks bad in! Buy these jeans online at cultofindividuality.com.
Images courtesy of STS/Wenn.com