Glow in the dark clothes have been popping up here and there over the years. I remember Diesel did a few pieces a couple of years ago and now Cheap Monday are next to present a new Glow in the Dark Collection to light up the dark season.
The collection has been released in several places throughout November and will continue into December, with some cool launch parties. The Cheap Monday Glow in the Dark collection has been created by the Cheap Monday Design Team to shut the Scandinavian winter darkness out. The limited edition products and collection launch parties have and will be lighting up the cities of London, Hong Kong, Copenhagen and Stockholm.
Cheap Monday have done their pieces a little differently as The Glow in the Dark Collection consists of six pieces: jeans and t-shirt in unisex models, men’s and women’s shoes, tote bag and wallet which are made of glow in the dark-fabric, or have glowing prints or details. The products are available in a limited edition of between 80 – 150 pieces, of which 10 – 30 of each will be released at each city stop.
Glow in the Dark fabrics combine old school futuristic technology with a sense of naive and childish magic. The brand are thrilled to light up the winter darkness with their Glow in the Dark Collection and with the release parties. You can also buy some of the pieces online! What do you think of the styles? Will you be sporting the glow anytime soon?
Here are the first pictures of the brand new Cheap Monday store which opened in London, England on the 17th February 2012. It’s located at 39 Carnaby Street, London W1F 7DS and stocks the brands entire range of womenswear, menswear, jeans, shoes, underwear, accessories, sunglasses and baby clothes. The new space is 330 square meters and has the Cheap Monday feel to it. What do you think of the new store? I love Carnaby Street, it’s one of the best when it comes to denim!
On 17th February Cheap Monday will open up the doors of its first UK stand-alone store. The celebrations will start before the official opening and continue throughout the month. As well as at the new store in 39 Carnaby Street, announcements will be made in Cheap Monday’s Concession Store at Selfridges and at other specially selected sites in the London area.
In connection with the store opening, Cheap Monday will take over the streets of London with jeans and a roving party bus. The party bus will be travelling between London Fashion Week’s hub, Somerset House and the Cheap Monday store, with spontaneous stops along the way. In East London and the area around Soho, early-rising Cheap Monday fans can find their favourite jeans on buildings and fences, and in the store in Carnaby Street there’ll be DJs playing throughout the opening weekend.
The opening of the Cheap Monday Store will take place in the middle of London Fashion Week and the brand catches the atmosphere with a pre-release of a few AW-12 jeans and accessories straight from the catwalk*.
In addition to the AW-12 products, a smaller edition of the much sought after SS-11 showpiece Clear Plastic Ankle Boot will be on sale together with a number of limited-edition t-shirts. Cheap Monday’s graphic designer has produced four prints, 50 of each to be available at the store opening.
There will be celebrations of the new store at Cheap Monday’s Concession Store in Selfridges too, where a number of AW-12 jeans, limited-edition t-shirts will also be on sale. Stops and times for the Cheap Monday party bus, info about bands and DJ’s, together with additional opening activities will be progressively released at www.facebook.com/cheapmonday. Sounds like fun doesn’t it?
At the end of February 2012, Cheap Monday will open its first UK stand-alone store. The store will be located on Carnaby Street, in central London. It will be a real icon store for Cheap Monday. The first free-standing UK store where all collections will be represented and there will even be a separate shoe division. The pictures are of their Copenhagen store as the London store will be very similar. I love the layout and design! Håkan Strom, the chief operating officer of Cheap Monday, is also in the gallery below. Carry on reading to see the press release below and more about the new Carnaby store location.
“When we opened our first store in 2009, we already had a dream and a vision to open Cheap Monday stores in the big fashion metropolises. With our Cheap Monday Store in Copenhagen and our Concession Stores in Selfridges, we’ve proven that our concept works. The time is right and we’ve now taken the first step, on legendary Carnaby Street,” says Håkan Ström, COO Cheap Monday.
The store will be Cheap Mondays first UK stand-alone store (the very first one opened in Copenhagen in 2009). It’s located in London, Soho, at 39 Carnaby Street and will have a store area of approximately 330m2 spread over two floors. The store interior will have a hard, industrial expression with tiled walls and a ceiling dominated by visible pipes, steel beams and gratings. The concept will be a continuation of the Cheap Monday Store in Copenhagen, featuring raw and simple materials such as chain link fencing and broken particle boards.
The store will offer the entire Cheap Monday range, with womenswear, menswear, jeans and in-season collections, as well as baby, accessories and underwear. The store will also boast a separate section for Cheap Mondays shoe collection. Cheap Monday is available to 38 markets, in about 1800 stores all over the world. Besides the one in Carnaby Street, the brand has a Cheap Monday Store in Copenhagen, Denmark, Concession Stores in Selfridges in London, Birmingham and Manchester, and Shop in Shops in a number of markets.