Carrie Underwood

Up and coming brand, Dylan George, which is a favorite of celebrities like Vanessa Hudgens and Carrie Underwood, is undergoing some changes. Rick Spielberg, who has worked on brands like Hudson and Antik, recently joined Dylan George.

Spielberg hopes to expand and grow the line, making it the next big thing in the denim market. His approach is simple, “Dylan George has an excellent fashion business working at retail,” he said. “We’re going to add fashion core basics.”

Over half of the items that Dylan George ships are fashion items (like denim leggings) and Spielberg wants to continually lower that ratio over the next few years, shifting the brand’s focus to the basics. The basics will whole sale at a lower price point than the fashion items but hopefully will contribute to an eventual increase in revenue.

One of the first steps in this direction, is the release of the revamped bootcut style for the holidays, which will sell wholesale at $75.

Not only will changes be occurring with the women’s line but former Guess and Levi’s alumni, Jason Ferro will be working on the men’s line. The Dylan George men’s line launched in 2008 but was put on hold so the label could focus on the more popular women’s line.  The men’s collection will feature slim leg styles as well as boot leg. They will also feature unique elements like black wax coating, twisted belt loops and potassium splatters.

The men’s collection has already been ordered by stores like The National Jean Company, Bloomingdales, Harrod’s and more.