Lo Bosworth wore a pair of American Eagle jeans to a read for the record event held at an American Eagle store. Lo will be part of the charity who give books to children who need it. You can read all of the info here at readfortherecord.org and even donate. Below is a video of Lo’s PSA as well. It’s so good when celebs do work with charity’s.
We blogged about this jean before and now it’s here and ready to buy!
Back by popular demand, American Eagle’s best selling denim in the brand’s history, the Artist Jean returns to AE stores this summer featuring body-enhancing updates. The modernized design is all about a flattering fit with an improved back seat lift. With subtle changes in the pocket size and positioning to the yoke of the jean, the Artist Jean now does wonders to create the perky backside we’d otherwise need weeks of lunges to achieve.
As if that’s not incentive enough, AE is celebrating the return of the Artist by offering a free graphic t-shirt to every customer who purchases a pair of jeans. The free graphic t-shirt is offered in girl’s sizes XS through XL and guy’s sizes XS through XXL.
The slim-fitting boot cut Artist Jean is offered in five washes with varying degrees of destruction. Four of the washes include stretch and one is rigid. Available from $39.50 – $49.50 at www.ae.com and American Eagle stores worldwide.
Just in time for back to school, American Eagle is relaunching their most popular jean, the Artist. As CMO Henry Staffords explains, “The AE Artist was our best-selling jean of all time.”
The Artist Jean’s great fit and mass appeal kept people requesting the style after it was discontinued 3 years ago. However, it will be back and better than ever, with a changed pocket position, double button and a slimmer and sexier shape. Stafford states, “It’s been newly designed to be extremely flattering all over, particularly the backside. It’s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear this jean.”
It will be released in five different colors, with three washes starting at $39.90 and the remainder, with destroying, at $49.90. It’s the combination of great cuts and affordability that American Eagle hopes will continue their success. Stafford also exclaimed, “It’s our biggest category, with the majority priced $29.50 to $49.50. Our customers are wearing jeans more than ever. They’re demanding versatility, a range of washes — jeans they can wear from the classroom to hanging out or going out on a date at night. On college campuses, jeans are the base of any outfit. Ninety-nine percent of the kids are wearing them.”
American Eagle will be attempting to get the word out and peruse a vigorous relaunch of the jean. They will be advertising through social media, in malls and billboards featuring Madisyn Ritland, a fresh faced model. Also, for a limited time, anyone who purchases the Artist jean will receive a free graphic tee. Denim proves to be the strongest selling point for many retailers, American Eagle included, as Stafford noted, “Our denim has been performing better than other categories.”
Images and article from WWD.com
Normally a fashionista, Emma Watson takes it down a notch, as she goes shopping with her boyfriend. Emma wore an American Eagle denim jacket, paired with sweats and sneakers (but a Chanel purse!), perhaps she was a bit tired from all the press for Harry Potter. But she’ll fit right in as her new role as a university student!
Images from justjared.com