The former MTV VJ, Alexa Chung has just announced that she will be collaborating with Madewell. She will be releasing a line with the brand, a sister label of J Crew. The line will reflect Chung’s style (since she’s a regular at their Soho store), and include styles like high waisted skinny jeans, adding to the brand’s already popular denim collection. Chung stated that the focus of the line would be ” things you wouldn’t mind getting dirty in and things that I actually wear.” The line will debut this spring through madewell1937.com, which will be the first online opportunity to purchase from Madewell.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
I’m sure Alexa’s hipster style will make for quite a unique collection!
Article from WWD.com
British model turned TV show host Alexa Chung, is the newest face of Pepe jeans! She’ll be modeling the Spring/Summer 2010 line for the brand. Two of the brand’s have already been leaked. She appears wearing a pair of denim cut off shorts, in the other, she appears wearing a denim jacket. The campaign was shot by Tom Murno and Alexa looks flanked by two male models, Tom Guinness and Boyd Holbrook.
Article and images from Graziadaily.com
Back by popular demand and by request from Le Smokin, we have more lovely models in Denim. These models include Caterina Balivo, Frida Gustavsson, Alexa Chung and Rila Fukushima. I hope you enjoy the pics!
Photos Courtesy of WireImage, Coolhunt.net and Altamira
AnnaLynne McCord isn’t afraid to wear white after Labor Day. Always one to play by her own rules, the star was spotted wearing her PRVCY Premium London Skinny Jeans in white to the sets of both Live with Regis and Kelly and It’s on with Alexa Chung. Her tanned skin and golden locks completed the look. It’s no wonder that wherever she goes, all eyes are on AnnaLynne.