Levi’s 75th Anniversary: The evolution of jeans

SAN FRANCISCO (September 16, 2009) – Seventy-five years ago, Levi Strauss & Co. took a risk that forever changed the course of women’s fashion. In the fall of 1934, the company introduced “Lady Levi’s┬« jeans” – the world’s first jeans made exclusively for women (www.womensjeans75.com). Originally created as men’s workwear, jeans are now a fashion […]

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