Levi’s celebrates 75 Years of Women’s Jeans
Levi Strauss & Co. is celebrating another milestone this fall ÔÇö the 75th anniversary of its introduction of the first women’s jeans. The San Francisco-based denim giant introduced Lady Levi’s to the world during the fall of 1934 with the 701 style. The initial target market was women of the West, who were more likely […]