!iT

Here is the Spring 2010 Look Book for !iT Jeans. Also included is some information about the brand. I’m absolutely loving some of the skinnys and boyfriend jeans, that denim jacket is pretty too!

!iT Jeans is a Los Angeles based denim company that specializes in all different body types.  They have eight basic body types, with fits ranging from straight to slim to curvy.  Their motto is “it’s all about you, made for you!”  They stand true to their fit and price. With an average retail price of around $67 they are great to find perfect fitting jeans with comfort.

Their top sellers right now are the Diva and Rising Starlet. !iT Jeans are known for their DIVA fit, it has proven to be their top seller since day one.  It is for the curvy body, but anyone can wear them for added comfort and for the higher rise in the back (so you don’t have to worry about showing the world what you are wearing underneath, Oprah chose this style as one of her favourites).  Their Rising Starlet is their popular skinny jean – she is a sexier, slimmer, and skinnier fit.

!iT Jeans also have a variety of fashion basics as well, including their soaring-in-popularity Lola. She’s the hottest jegging (legging jean mix) and she is a lighter weight denim, giving you that ultimate comfort! Their boyfriend jean, Ellie, is a more relaxed silhouette with destruction, making it fashionably comfortable.  Pair that up with the right shoes and she can transform into a night time jean as well.

!iT Jeans have also just relaunched their Mens line. They have basic fits in great premium washes which are also under $100.

Their jeans can be purchased through Nordstrom, Fred Segal, Truejeans.com and 1,000 specialty boutiques across the US.