!iT

New Denim Brand: In The Loop

05.17.2010 Posted in Designer Jean Look Books, new brands, New Styles by Lorna, Editor

In The Loop is the new premium extension of iT! Jeans. What seperates them from the brand iT! is they are for a more edgy and fashion forward girl. Vintage aesthetics and contemporary artistic appeal are translated into an edgy and wearable denim collection. In the Loop focuses on delivering the perfect fit that !iT Jeans is well known for along with handcrafted details, fabrications and washes that makes it unique and trend-setting. Edgy and contemporary, In the Loop embraces the pure joy of wearing stylish and timeless pieces.

In the loop consist of edgy styles like their slouchy skinny with zipper details, Wide flare bell bottom jeans and ultra skinnies in various washes. They are a much smaller line than their iT Jeans collection – consider it a much more exclusive line.

So what do you think of the new brand? The images are all from the Fall 2010 collection. I quite like the moto jeans at the bottom, those are cute!

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!iT Jeans and Kasil Tent Sale

04.09.2010 Posted in Denim Deals, Denim Events, Denim Sales by Jonathan

Sales… Oh how everyone loves them. !iT Jeans and Kasil are having a joint sale on April 23rd and 24th. You get to choose from two brands at one event. Another plus is that the sale is a two-day event. How great is that?

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Brand: Kasil Jeans

!iT Jeans & !iT Jeans Spring 2010 LOOK BOOK

11.10.2009 Posted in Designer Jean Look Books by Lorna, Editor

iTJeans main01 !iT Jeans & !iT Jeans Spring 2010 LOOK BOOK

Here is the Spring 2010 Look Book for !iT Jeans. Also included is some information about the brand. I’m absolutely loving some of the skinnys and boyfriend jeans, that denim jacket is pretty too!

!iT Jeans is a Los Angeles based denim company that specializes in all different body types. They have eight basic body types, with fits ranging from straight to slim to curvy. Their motto is “it’s all about you, made for you!” They stand true to their fit and price. With an average retail price of around $67 they are great to find perfect fitting jeans with comfort.

Their top sellers right now are the Diva and Rising Starlet. !iT Jeans are known for their DIVA fit, it has proven to be their top seller since day one. It is for the curvy body, but anyone can wear them for added comfort and for the higher rise in the back (so you don’t have to worry about showing the world what you are wearing underneath, Oprah chose this style as one of her favourites). Their Rising Starlet is their popular skinny jean – she is a sexier, slimmer, and skinnier fit.

!iT Jeans also have a variety of fashion basics as well, including their soaring-in-popularity Lola. She’s the hottest jegging (legging jean mix) and she is a lighter weight denim, giving you that ultimate comfort! Their boyfriend jean, Ellie, is a more relaxed silhouette with destruction, making it fashionably comfortable. Pair that up with the right shoes and she can transform into a night time jean as well.

!iT Jeans have also just relaunched their Mens line. They have basic fits in great premium washes which are also under $100.

Their jeans can be purchased through Nordstrom, Fred Segal, Truejeans.com and 1,000 specialty boutiques across the US.