This week was fashion week in both L.A. and Seattle. Yes, Seattle. Winning awards for their Supima denim in L.A. were Goldsign, Seven for All Mankind, Paige Premium Denim, J Brand and more. What is Supima denim you might ask…Supima is the world’s finest cotton. Of the over 115 million bales of cotton produced worldwide each year, less than 1% is qualified to carry the Supima name. Supima, short for Superior Pima, is renowned for its superior fiber length, strength and natural luster. Seattle’s fashion week also brought awareness about Sling and Stones, an organic designer denim with 24kt gold rivets. Check out the HonestForum discussion on Green Jeans. Would you buy them? Photo courtesy SlingandStones.com
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