Shhh! This is so top secret, we couldn’t even get images yet of what these will look like, but we can’t wait to see and hear more!
J Brand Introduces Blue Label in Response to Consumers Who Want Premium Denim for a Curvier Body
LOS ANGELES–(BUSINESS WIRE)–The Los Angeles Fashion Awards “Denim Designer of the Year” winner and celebrity favorite, J Brand, has announced the debut of its latest line, J Brand Blue Label. Featuring a new fit for the curvier woman, the line was created to meet market demand for an alternative to the brand’s existing fit.
“Blue Label is perfect for women with curves,” said Susie Crippen, J Brand co-founder and Creative Director. “We have received a good deal of feedback from women who told us they loved our look and styles but wanted a fuller fit. We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body’s natural curves.”
J Brand Blue Label has two predominant styles: The Scarlett with a low-rise fit and The Catherine with a mid-rise fit — both available in a cigarette leg and a boot leg. The cigarette leg is a 14-inch stovepipe, which has J Brand’s signature look with more room around the thigh. J Brand’s boot leg with a subtle flare and has been a consistently requested style.
And, finally, there is a wide-leg style for women who like a flowing jean. The Monroe is a mid-rise style that fits looser from the hips to the thighs. The back darts and contoured waistband keep this wide leg polished without looking overdone. The Monroe is also available in organic cotton. Read More >
I never pictured actress Gwyneth Paltrow as much of a style icon, but she’s been spotted lots lately wearing some pretty stylish designer denim! Above, she was featured recently in Harper’s Bazaar wearing a pair of Heidi Klum for Jordache skinny jeans, and below, was spotted out in a pair of Paige Premium Denim.
New ad in Harper’s Bazaar from J Brand featuring my new obsession… J Brand Lovestory jeans. They’ve been seen on every celeb from A to Z, and I love the skinny-on-top, wide-on-the-bottom look of these. Have you bought a pair of these yet?!
Victoria Beckham’s new Naomi jeans have a very special muse, none other than supermodel Naomi Campbell.
‘She has the most amazing body, the longest legs and is a fashion icon. She continues to be one of the all time great supermodels, and her body and innate style inspired me’ announced Victoria on launching the new wide leg, denim flare she has designed under her DVB label.
Fortunately for Victoria, it looks like Naomi loves the style too. Spotted wearing them on a recent shopping trip in New York (pictured here) the model revealed, I love the fit and cut of the jeans Victoria has designed. I have already worn them many times and people always stop and ask me the make of my jeans. She’s done a great job capturing a stylish, 70’s rock jean look’.
As Victoria continues to win the support of fashionable friends the world over, we wonder which lucky lady is next? Could we expect to see Anna Wintour donning jeans in the not so distant future?
If you want to capture the look, the new Naomi will be hitting Harvey Nichols and Selfridges stores later this month.
For now these jeans will only be available in the UK but we expect they will make a jump across the pond eventually!