Fashion insiders are starting to say many designer denim companies are in trouble. With everyone trying to duplicate the success of brands like 7 for All Mankind and Diesel, there have been many lines of high end denim hitting the shelves over the last few years. Last fall, 7 for All Mankind came out with this hot ad campaign (below) featuring Carolyn Murphy and Tyson Ballou which we are starting to see in fashion magazines this Spring. The brand is hoping that these types of ads will help elevate the brand’s status.
What do you think? Are some of the original brand’s of designer denim like 7′s and Diesel going away anytime soon, or will the good ones survive the flood of new wanna-be designer lines out there? One thing I like about Diesel is that they come in a variety of lengths and there are several styles under $220, where as brands like Rock & Republic are now charging over $320 for some pairs of their denim. Are some companies overpricing themselves to seem more “exclusive”? And it kills me to have to hem ALL my Rock & Republics because they normally have a 35″ inseam. The majority of the world is just not THAT tall.
On a related note, I posted a few weeks ago that we had a tip Paper Denim & Cloth was going under – and their website is down. We got another tip today that its untrue, but I won’t hold my breathe….
Last night I was strolling around my local mall and decided to pop into the Diesel store and try a pair on. Now normally I am a fan of Joe’s Jeans, Rock & Republics, and 7′s. I’d not tried on many Diesels in the past and thought, what the heck, I had some time to kill. Now bear in mind, normally I refuse to pay full priced for my designer denim. I like the finer things like designer jeans, but I know I can find them cheaper on HonestMall.com or Ebay. But I tried on several styles of Diesel and loved nearly all of them. I ended up buying (at full retail price!) a pair of these Louvely’s – but after wearing them out last night they feel a bit more stretched and I think I may have to try to get them in one size smaller. I should have read this guide first and bought them a bit too tight. Here are some more tips for your next denim shopping trip!
How short should you hem your work/going-out jeans?
Always hem your jeans on the long side. Make sure that they are almost touching the ground with the highest pair of shoes you will wear with the jeans. This is because there is a shrink-factor over time. It is very subtle but one day you will look down and your going-out jeans will become your sneaker jeans. This is a natural progression, because the dark wash of a typical going-out jean fades over time and the hem comes up.
What about “sneaker” or “flip flop” jeans?
They should come close to the ground. Make sure you have one fold in the jean – the jean will fold up around your lower leg. This will help with long-term shrinkage and prevent the jean from dragging on the ground. Many of the denim manufacturers, like Diesels, Joe’s, Paige, Citizens and Seven, are offering a petite jean with a 30 or 31 inch inseam – perfect on a shorter girl with a heel and for a girl that is 5’4″-5’6″ it is a great sneaker jean.
What are jean trends that should be set aside now but will come around again?
I think the only thing we are seeing less and less of (thankfully) is the super low-rise. I am sure there will be some Britney-like pop star that will bring back the super-sexy low rise jean. This jean makes your butt look smaller, but sitting down is not an option.
What’s the key to hot modern jean?
Just the right amount of washing, not too many whiskers, but just enough to flatter you in all the right places. Women need not be afraid of whiskers; they can be extremely flattering when in the right place.
Talk to us about butts.
Not every butt is created equal, which is why we need so many alternatives. A larger butt will need a larger pocket size, but placement must be in the center of the butt not too high, not too low. A smaller butt needs pockets on the smaller size and set a little higher to create roundness. A flap pocket is also helpful to add some extra padding.
What’s the best pair of work-appropriate jeans?
Dark sleek trouser Jeans with a mid rise.
What’s the best pair of date jeans and why?
This is dependent on a woman’s shape but the Citizens of Humanity Ingrid style is a great go-to jean. In a dark rinse these jeans will perk up your butt and show some healthy curves. After-all men do love curves! For the girl with enough natural curve go for the Paige Hollywood Hills.
What are the three top denim no-nos?
1. Get your jeans hemmed; don’t let drag on the ground. Please don’t hem them too short because that is much worse than too long. 2. Don’t show your crack no matter what your age; if your jeans are low wear a long top. 3. Jeans will stretch a half size to a full size so be sure they are tight when you buy them, just make sure that you don’t need assistance putting them on everyday.
Adapted from If’s And’s or Butt’s from the Boston Now.com who interviewed a denim boutique owner in the Boston area.
Actress/Reality Show Star Kristin Cavallari arrives at the Mercedes Benz Fashion Week Fall 2008 held at Smashbox Studios on March 11, 2008 in Culver City, California wearing a pair of Paige Premium Denim jeans. Kristin sat in the front row of the Lauren Conrad Collection show with Brody Jenner and Frankie Delgado. Must be nice to go on reality TV and suddenly be a “designer”. What do we think of Lauren Conrad’s collection?
Photos courtesy WireImage.com
NEW YORK — Victoria Beckham despises skinny jeans on men.
“I think guys should wear jeans big and baggy, with a big pair of boots or flip-flops—exactly how you see David when he’s out in his jeans and T-shirt,” she advised on a phone call from her L.A. home last week, referencing her husband, soccer superstar David Beckham. “Do not pull them up tight and have your bulge showing. Let it hang!”
The former Spice Girl’s fecund fashion tips came as she readies the launch of a men’s jeans range, which will hit stores this August. Branded under her dVb label, the jeans are the latest step in Beckham’s budding fashion career, which began last year with the launch of women’s jeans, eyewear, and his-and-her fragrances.
“These are not skinny jeans. They are what I call proper men’s jeans,” said Beckham of her foray into the men’s market. “If you are a man that likes really skinny jeans, very fashiony, this isn’t really the line for you. I didn’t want anything too tight around the crotch. That really repulses me. It might be fashionable, but you are not going to get that from dVb.”
Beckham’s jeans are produced in partnership with Western Glove Works, the Winnipeg, Canada–based company that also markets the Silver Jeans and 1921 denim brands. The first delivery has been tightly edited and includes a boot fit available in five washes—such as a dark resin wash, a vintage stain wash and a light gray wash—and a boot fit with a back flap pocket, in a vintage stone-bleach wash. A later holiday delivery will expand the fit offerings to a straight leg and will also include vintage-wash T-shirts.
The jeans, sourced in Asia and Morocco, will retail from $220 to $285. Design details include an aged leather waistband patch with the dVb logo, antique copper finish hardware, and purple pocket bags.
Beckham and Western Glove Works are targeting top-tier specialty retailers for the men’s jeans, which are sold out of the Denim Area showrooms in New York and L.A. The women’s denim collection is currently carried in about 600 doors globally, including Saks Fifth Avenue, Maxfield, Kitson, Harvey Nichols, Selfridges and Colette.
“I’ve used the best Japanese denim, and I think I’ve created a fit that is very flattering and very comfortable,” said Beckham, who is creative director of the dVb brand. “I’m a complete control freak and I want everything to be perfect. I’m not doing a Britney Spears and just putting my name on something and saying, ‘Sell this perfume.’ This is a real passion of mine. People think all I do is go shopping like a miserable cow, but, in actual fact, I work bloody hard.”
Beckham has no formal design training but she did previously work on a co-branded denim line with Rock & Republic for several years, and she’s known worldwide for her provocative fashion sense.
(Beckham’s Spice Girls nickname was “Posh.”) “She is very involved in all aspects of the line,” said Alan Einarson, a vice-president at Western Glove Works, who oversees the project. “We have regular meetings with her in L.A. and London, bring all the materials, sit in a room and spread everything out.”
According to Beckham, she has an ideal fit model in her husband—who currently captains the L.A. Galaxy soccer team, and stars in international advertising campaigns for Emporio Armani underwear, Adidas, Motorola and Pepsi. “I ask him what he likes and dislikes about certain jeans,” explained Beckham. “When I get the prototypes, I try them on him. He says they are the best-fitting jeans he’s ever had.”
The dVb brand—which is an acronym for David and Victoria Beckham—is a partnership between the Beckhams and 19 Entertainment Ltd. The London-based company was founded by Simon Fuller, and produces American Idol, created the Spice Girls, and manages the careers of singer Kelly Clarkson and fashion designer Roland Mouret, among other diverse clients.
Like the denim collection, dVb eyewear, which includes women’s and unisex styles, is sold in high-end stores like Bergdorf Goodman, Fred Segal, Harvey Nichols and Isetan. (The dVb team declined to name the manufacturer.) However, the dVb fragrances—David Beckham Instinct and Intimately Beckham, all marketed by Coty—are sold in mass market and mid-tier retailers like Wal-Mart, Target and Kohl’s.
Asked if she thought it might be harder to sell her brand of fame to men’s denim customers versus women, Beckham noted: “I’ve been very careful with the branding and I’ve kept it a little smaller on the men’s collection. I’ve stripped off my name and it’s just a subtle logo. I think women will pick up on it—I do a lot of shopping for David, for example. My biggest challenge is making people aware that the brand is out there.” Beckham is relying on press and personal appearances to tout dVb to the public. She made appearances last month at Saks Fifth Avenue in Chicago and Holt Renfrew in Toronto, both of them drawing huge crowds. Now officially retired from the Spice Girls following this past year’s reunion tour, Beckham intends to focus her energies on building the dVb fashion brand.
“I’m so grateful to the fashion industry for giving me an opportunity,” said Beckham, who currently stars in the Marc Jacobs spring advertising campaign. “I’ve got a long way to go. It’s a great big ladder and I’m right at the bottom, but this is what I want to be doing 20 years from now.”
Beckham hopes to expand dVb into children’s wear in the future, as she has three sons: Brooklyn, Romeo and Cruz, ages three to nine. (Cruz gained fame in his own right recently, due to a video of him break dancing during a Spice Girls concert, which garnered several million hits on YouTube.) She is also interested in creating shoes and bags—but takes a long-term view of the business.
“I want to grow dVb at a steady pace. Lots of people have shown interest, but it’s finding the right way to do it,” she noted. “Everything I do with dVb is true to my heart, and it has to have some relevance to me, my children or my husband.”
Thanks to Marilyn_M for her contribution to this blog!