4 Stroke is going back to its roots with the S/S 2010 offering “Mother Mother.” The two-time SIFA-nominated label pays homage to nature by focusing on natural wear organic, pima cotton and Japanese denim for the season. The line hones in on lighter washes along with light whiskering and wear & tears on lightweight, super-soft premium fabrics. Although Mother Nature’s ruggedness plays a big role in the design, 4 Stroke has yet to lose its modern, New York City edge.
The collection’s aesthetic and attitude proves that creative director, Nate Freeman, is a clever “mother-lover” who makes risky moves in denim. To spice things up, avant-garde styles have been introduced to the lineup: a distressed indigo work-wear trouser short in a 7 oz. pima cotton, a work-wear trouser short for men in 100% organic natural denim with a tonal “sky” dye wash, and a white stretch denim in the signature Roseland skinny fit with a with distressed tree imagery – a throw back to the designers beginnings in bridge wear. “Mother Mother” also takes other core silhouettes for men and women through transitional looks to usher in both spring and summer seasons.
“Our past collections have relied bravely own experimental denim fabrics, so with Spring we wanted create a more true denim story,” says Freeman. “We wanted the jeans to look like they were broken in naturally like your favorite pair you just will not throw away. Of course we left room for some fun too. It wouldn’t be 4 Stroke if we didn’t.”
Some of these styles are really hot! Do you like them?
Here is the Spring 2010 Look Book for Frankie B. denim. I am absolutely loving the new styles! I recently did a post on how to DIY jeans and fishnets as well as using lacey tights. Frankie B. has brought out their own version of black skinnys with lace underneath the holes and they are hot hot hot! I love them! If you are not up for DIY then definitely buy these, they are on my wish list!
UPDATED: Private Sales This Week: Earnest Sewn, Habitual, Diesel, William Rast, True Religion & More
There are lots of great sales this week! Check them out.
**UPDATE: Gilt Groupe is having their final sale today (Friday 23rd)! The sale will include 7 For All Mankind, Acne, Alexander Mcqueen, Rag & Bone, James Jeans and loads of other brands. Don’t miss it!
Earnest Sewn will be starting on Monday 19th at Hautelook.
Habitual will be starting on Monday 19th at GiltGroupe.
William Rast is on sale at Rue La La right now for both men and women. Don’t miss this sale, they have lots of great jeans!
Domino Jeans will be starting on Monday 19th at Beyond The Rack.
True Religion and Citizens of Humanity will be on SecretSales very soon! The dates are not confirmed yet but as soon as they are I will let you know.
Diesel for men and women, 1921 and DVB are on sale right now at BrandAlley. They end soon so hurry! Email me at email@example.com for a referral.