The 70s are making a comeback! First Dittos resurfaced, now Cherokee Inc teamed with Graj + Gustavsen, a branding firm to A. Smile, a popular juniors denim line that had its peak in the 70s. Graj + Gustavsen will work with Cherokee Inc to make the brand relevant to today’s markets.
The brand was founded in 1969 by Robert Margolis, Jay Kester and Stanley Buchthal. Margolis and Kester have rejoined the brand as Chairman and president of the company but Buchthal will not be associated with the relaunch.
The draw of A Smile is it’s status as a counterculture brand, once featuring an ad of a donkey that read “Put a smile on your ass.” The brand felt that so many “counterculture” denim brands were mainstream and it was an ideal climate and market to launch a smaller, lesser known brand.
A Smile is slated to launch in Spring of 2010, in department stores and other retailers. The collection will go back to its roots, focusing on an innovative style, sexy fit and low price point, of around $40. Accessories will also be part of the collection, as the owners hope that A Smile will be both accessible and cutting edge.
Article from wwd.com, Image from Atozbluejeans.com
With Brian’s son Kassius following along, the trio ventured out to eat at The Griddle Cafe and take care of a few errands on what was a sunny day on the west coast. Brian is looking very hot again in his Diesel 71j jeans that he has been seen in before. He looks pretty good from the neck down and I like the 5’oclock shadow like most of the gals out there, but this boy needs to shave!
Photos Courtesy of Gossipgirls
Justin Timberlake was snapped out with his girlfriend Jessica Biel at Hollywood Bowl where they watched a concert. Don’t they make such a cute couple? Justin is of course wearing his brand, William Rast. It’s good he actually wears and promotes his line unlike some other celebs who don’t wear their brand. Would you wear the jeans you were representing all the time? I don’t know if I could just stick to one, I like a lot of varied brands.
Images courtesy of justjared.com
Megan Fox looked very cute in her grey Siwy skinny ankle jeans as she had lunch in Brentwood. I still haven’t tried Siwy jeans, they are next on my wish list after a pair of Currnet/Elliott. Siwy always looks like a very skinny fit which I love and the pockets are really unique and different. What do you think of Siwy? I can’t say I have ever seen a celeb look bad in them. Megan looks hot in everything though and her shoes are pretty.
Images courtesy of celebutopia.net