This week in Milan, Diesel presented its Fall men’s collection at its new Diesel Planet store. It was attended by Diesel head Renzo Rosso, Chloe Sevigny and a host of Italian A-listers.
Diesel Planet Milan is one of only three stores worldwide – the other two are in Tokyo and Hong Kong. Diesel also plans to open a Diesel Planet on 5th Avenue and 54th Street in New York this Spring – I can’t wait! The groundbreaking retail concept is over 16,000 sq ft. and is wirelessly connected and integrated with bluetooth which will greet each customer via their cellphone when they enter the store. They are also greeted with a gigantic denim wall with 5,000 pieces on display. The store also has digital ” magic mirrors” which will give customers a 360 degree view of themselves, as well as store clerks able to check out customers wirelessly anywhere in the store. Of course Diesel is very integrated with the music scene, and a permanent DJ booth is installed to feature world renowned DJ’s. And for Diesel lovers who like it old school, there is a special vintage area with Diesel products from the 70′s available!
This concept just renews my love for Diesel.
The pretty Vanessa Hudgens is wearing Diesel Matic jeans in 8SH whilst she was out to dinner at Katsuya with her Mom and her sister (who looks like a mini Vanessa!) I really love these jeans on her, I think they might be my favorite she owns and looks best in, although she wears 8DK and 63F washes really well too! Her bag is by hot new designer J.J. Winters – it’s the Suede Fringe bag in Grey, you can find it at Pink Mascara. She and Zac Efron seem to have quite a collection of Diesel, she has many pairs I wish I had!
Images courtesy of vanessa-hudgens.com
New model for Fornarina, Lindsay Lohan was spotted out wearing a fabulous fitting pair of J Brand jeans. 1,025,369,754,102 times better than those stupid leggings she’s always in.
images via celebutopia.net