With its intellectual property policy again under fire, eBay is vowing to appeal the second court ruling in a month that held the e-commerce giant directly liable for the sale of high-fashion knock-offs on its auction site. A French court on Monday ordered eBay to pay a total of $63 million to six Louis Vuitton Moet Hennessey (LMVH) brands for damaging their brand images and causing moral harm by allowing the sale of fake goods and violating the sales distribution network set up by the companies. The court also barred eBay from running ads for products from perfume and cosmetic brands Christian Dior, Kenzo, Givenchy and Guerlain.
(Editor’s Note: They are selling Christian Dior cosmetics, though – check the link! What the heck?)
eBay says it will appeal the latest decision, and contends that LMVH is trying to hinder Internet auctions because it’s a business model the fashion house hasn’t yet figured out how to profit from.
“If counterfeits appear on our sites, we take them down swiftly,” eBay said in a released statement. “But today’s ruling is not about our fight against counterfeit; today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers every day.”
eBay insists it has beefed up its verified rights owners (VeRO) program, investing more than $20 million a year to find and remove bogus goods from its site. Additionally, the company says it has partnered with more than 18,000 brand owners globally and employs more than 2,000 people in the anti-counterfeit effort.
It sure doesn’t seem like eBay is abiding by this ruling – if you search Hermes or Dior, many items still come up! Hmmm…
UPDATE! So even the experts can be wrong sometimes. We could have sworn these were dVb based on the tag but our sources at PRPS denim tell us Katie is wearing Prps Selvedge jeans in the “Boyfriend” fit on the set of Eli Stone – maybe the second pair are not the same ones because the tag REALLY looked like dVb to us! The style number is PRPS01AA in Very Light and the retail price is $330.00.
Super baggy jeans seem to be the new “it” thing in denim right now. First we spotted Victoria Beckham in her own men’s dVb line, now Katie Holmes has been spotted in them, two days in a row! See the little purple tag at the bottom of the back pocket? What do you think of the new super baggy trend?
Check out Regent’s Secret – now through July 20th, they are having a private sale on Hudson Jeans! And yes, they have men’s styles too! Most start at $79 so hurry because the most popular styles always sell out first. By the way, you have to be invited by a member to shop Regent’s Secret – but fortunately we have a special DenimBlog reader link so you can just click here to sign up free!