AG Adriano Goldschmied will now produce all of its denim using Ozone Technology, a process that significantly reduces the company’s water consumption, use of chemicals and dirty energy. Both the Los Angeles based factory and its sister facility in Mexico will begin using the technology immediately.
Ozone is one of the most powerful disinfectants available to mankind. It has been used for water and food purification as well as in the hospitality industry to provide a superior laundry process. More recently, Ozone has been found to be extremely effective in the denim industry, with Koos Manufacturing being the industry leader in the use of this technology on 100% of its denim.
Koos Manufacturing applies Ozone Technology to its denim manufacturing as a dry process that essentially produces a cleaner finish to the jean, in a much quicker time frame and uses no water during its cycle. Normally jeans are rinsed with large amounts of water to get rid of the excess indigo from the garment, and chemicals are applied to fade the jean and clean up indigo bleeds on the pocket linings. When a jean is ‘ozonized’ however, those processes are drastically reduced, if not eliminated. The ozone acts as a bleach to disinfect the garment, kill bacteria and clean up the indigo, dramatically lowering water consumption and greatly lowering energy and chemical usage.
Koos Manufacturing expects to reduce its consumption of water, chemicals and dirty energy by approximately 25% annually, helping to save the world one jean at a time.
AG Jeans have just started using the eco-friendly laundry process called on 100% of their denim, which will help reduce their use of water, chemicals and dirty energy by approximately 25% annually! Ozone (yes the gas in the sky) has been used as a disinfectant in many industries in the past and is just now being used by the denim world. It’s basically used to clean, disinfect, and get rid of bacteria on sheets, towels, food, air, etc. They are one of the ONLY denim brands to be able to say they are using this on 100% of their denim as they run a vertically integrated factory and control 100% of their wash processes, unlike other denim brands.
AG Jeans also just launched their official Twitter page so Follow AG Jeans on Twitter!
Shopbop is having some great sales right now on Current/Elliott. One of the best items is the celebrity favorite Sleeveless Snap Jacket. Lindsay Lohan and Ashley Tisdale are fans and it’s a huge trend for the season!
They also have a ton of shorts, capris dresses and skinny jeans all marked down at least 30% off!
Back by popular demand and by request from Le Smokin, we have more lovely models in Denim. These models include Caterina Balivo, Frida Gustavsson, Alexa Chung and Rila Fukushima. I hope you enjoy the pics!
Photos Courtesy of WireImage, Coolhunt.net and Altamira
The fundamental style elements created by Bishop of Seventh are deﬁned by great attention to detail and a European sleekness for cut and ﬁt. Each collection created maintains the spirit of thier engineering – luxury combined with performance. Both denim and trousers are hand made, using no automation to hurry the process. Both are also technically developed with patterns with specified construction specifications. Specially constructed waistbands – made of patent materials lengthen the lifespan of each garment while adding to superior form and fit. Hand built denim and trousers are meticulously constructed with open seams single needle and hand-sewn operations keeping our promise of quality and craftsmanship. The time-consuming process ensures a greater attention to construction collections are always produced in limited pieces.
Today, Bishop of Seventh are privileged to be the chosen label for stylists, editors, A-list celebrities and esteemed clientele in between. With a raging, high street approach to expert construction and limited distribution, the line has garnered a cult following. The collections are distributed through a worldwide network of authorized specialty retailers.
I have included some images of their denim from their Fall 09 collection. I love some of these pieces and I think it’s great they put so much work into one pair! Do you like Bishop of Seventh denim? They are also having a 20% off sale until 2nd of October so be quick!