Here is singer/actress Solange Knowles arriving at “The Late Show With David Letterman, August 25, wearing Armani Jeans. What else would we expect from her? She has been named as the latest spokesperson for fashion house Armani.
When was the last time you tried to do downward-facing dog in a pair of jeans? Never?
Eric Wazana would like that to change. In fact, Wazana – owner and designer of Montreal’s Second Denim – has just the pair for you. The company’s Yoga Jeans, engineered to stretch and hold as you breathe and bend, have just hit the shops.
The secret, Wazana claims, is in the fibre and cut: a blend of 97 per cent cotton and three per cent Elasthane; a diagonal weave, six-part waistband to hug you, and forward side seams that help mobility. It all adds up to comfort and “shape memory” of 92 per cent, Wazana said, as opposed to an industry standard of 64 per cent.
That means when you bend forward in Yoga Jeans, the inevitable indecent exposure should not occur. You’ll get only eight per cent slippage down your hips, not the whopping 36 per cent plunge.
The average jean, Wazana explained, stretches more than four centimetres (or an inch and a half) over eight hours of wear.
Now, jeans today promise many things: There are the tummy tuckers, designs moulded for every shape, ones that promise the butt of J. Lo or Gisele.
But comfort worthy of yoga? Is this a gimmick? I asked Wazana.
Not at all, he responded. And you actually expect folks to wear them to yoga? Read More >
Sarah Michelle Gellar was spotted out and about in J Brand Skinny jeans. I did not realize Ms. Gellar was famous enough to need security!