Interesting article from WWD.com. Take note of the last sentence of this article – that is a pretty bold statement to make. Do you think they can make it happen?
NEW YORK — Premium denim label Earnest Sewn is setting its sights on expansion after securing a new financial backer and putting together a management team.
An investment group led by Brian Cytrynbaum, owner of Majestic Mills, has made a “significant equity investment” in the brand and is looking to grow the wholesale business, expand product offerings and open signature stores at home and abroad. In 2007, Cytrynbaum’s investment group acquired a stake in Link Theory Holdings Co., owner of the Theory, Helmut Lang and Rosner labels.
Michael Press took over as president last week from founder and designer Scott Morrison. Press is a denim-industry veteran who was most recently vice president of sales at Paige Premium Denim. He began his career in 1987 at Diesel and has worked with brands such as Big Star and AG Adriano Goldschmied. Read More >
Rock & Republic’s Fashion Week 2008 show in New York City was filled with mostly black and purple designs…which are gorgeous of course, but we were a bit dissapointed to not see ANY denim in the photos. Isn’t denim what they were built on? Guess they really are trying to diversify into other areas.
watch the video of the show
We like that Miss Sixty actually featured lots of denim designs in their Fashion Week show, which took place Saturday. We just hope the last picture below does not mean acid washed jeans are making a comeback. Do you see Miss Sixty being a hot brand again in 2008/2009 in the denim world? Above are Actress Anne Hathaway, actress Chloe Sevigny, actress Ashley Olsen, actress/designer Milla Jovovich and actress Paula Patton in the front row of the show.
Photos courtesy WireImage.com