DenimBlog got the wonderful opportunity to talk to Paige Adams-Geller, the gorgeous lady behind the fantastic brand Paige Premium! We did an interview with her a year ago and we thought it would be great to see how Paige is doing a year on from then. Continue reading for the interview with Paige. To see Paige Premium Denim’s Look Book for Fall 09, click here.
DenimBlog: So we did an interview with you a year ago, what exciting things have happened on your denim line since?
Paige: We are super excited about how Paige has evolved this year! For a brand that is and was known for being the best butt jean, we are now proud to say that we have the best washes from day to night – the key being tons of variety. Our daytime washes are incredibly cool and vintage inspired, while our nighttime washes are classic, clean and sophisticated. Also exciting this year is the growth of our celebrity fan base. We have developed our own Paigeaholics in the entertainment business like Gisele Bundchen, Rachel Bilson, Penelope Cruz, Isla Fisher, Nicole Richie, Britney Spears, Hayden Panettiere and more.
DenimBlog: What has been your best seller throughout 2008 and the beginning of 2009?
Paige: My 10″, 12″ and 14″ skinnies that are part of my Skinny Core Collection have been a huge success – they offer gals a chance to create their perfect skinny from rise to leg opening. Another top style is actually the first style I ever designed: the Laurel Canyon – our low rise, boot cut. Finally our hot, sexy boyfriend cut – the Jimmy Jimmy – while most boyfriend jeans are oversized ours is almost a girlfriend jean in that it is made to highlight a women’s body. Our best washes have been Mckinley – a dark, crisp navy blue and Rebel – a dark, distressed jean with a vintage feel.
DenimBlog: What is coming up next season that we should be on the look out for?
Paige: After the great success of our 10″ and 12″ skinnies, we will now be offering them in several new washes. My favorites are Gypsy – a light vintage blue with rips and tears, Goth – a beat up, washed down black hue and Friction – a grey jean with ripped knees and worn in spots. Our Rebel wash is still going strong, so I’m happy to say that more great fits will be available in that as well.
DenimBlog: What are your favourite Paige jeans and why?
Paige: My all-time favorite is the Skyline Ankle Peg – a classic rise peg leg jean that skims the ankle bone. I adore it because its a jean for all seasons and occasions. In the Spring, girls can wear it with everything from gladiator sandals to flip flops, at night you can throw on some sexy platforms and rock them. Then as Fall comes around, they slide right into your favorite boots. We offer them in over 15 washes depending on the season so there really is a pair for everyone.
DenimBlog: What is most important to you when picking your perfect jeans?
Paige: All the things that are important to me when designing or picking out my perfect pair of jeans are even more prevalent in these tough economic times. The most important attribute is quality. I am a stickler for making sure that you get what you pay for. My jeans are made of the best denim I can get my hands on – fine fabrics from Italy, Japan and the U.S. I also want them to feel comfortable on the body and last for a long time so we use innovative wash and manufacturing techniques. Second, my jeans need to fit like a glove and not stretch out too easily – we do rigorous wear tests to ensure that they fit correctly and won’t give out over time. Finally, I need to be able to be adventurous with the details and the finish of the jeans while still maintaining the focus on the amazing fit.
Isla Fisher makes a coffee stop with baby Olive, while wearing a pair of PRVCY denim boyfriend shorts and a grey tank. Baby Olive looks so grown up already!
Images from Justjared.com
Current/Elliott has been spotted on every celebrity and started the “Boyfriend” trend. But how did the brand get started?
Current/Elliott was born in summer of 2008, when Emily Current and Meritt Elliott, both stylists, met with friend Serge Azria. From this meeting, the girls shared their love for vintage denim and had a similar outlook of denim styles. This outlook paired organically with Azria’s visions and his innovative ideas, and voila! Current/Elliott was born!
Emily Current and Meritt Elliott’s vision comes from their experience in over a decade of styling for publications as well as celebrities. Their belief is dressing without rules and mixing high pieces and low pieces to create a fun and fearless aesthetic that is uniquely theirs.
Serge Azria is the more silent partner, as his name doesn’t appear in the brand title but he is far from non existent. Rather he is the CEO, creative director and the owner of the brand.
The brand has grown to feature jeans, shirts, shorts, dresses and skirts. They also released their first Men’s collection in Spring 2009.
Reese Witherspoon was spotted shopping in Brentwood wearing a pair of Current/Elliott ex boyfriend crops, with a rather cute pair of gladiator sandals. The other day she was also seen keeping it casual in another pair of Current/Elliot boyfriend jeans, Converse sneakers and a beanie as she headed to softball practice in preparation for her new movie. She looks like she’s not even wearing make up!
Images from Justjared.com and celebutopia.net