One of the original premium denim lines, Evisu which launched in 1991, is revamping. Evisu paved the way for many current designer jeans, frequently having waiting lists for the limited supply and setting the standard for premium denim. The line will debut both Men’s and Women’s styles, which will feature elements from the brand’s roots. The collection will launch November 9th at Barney’s and then in January at Fred Segal. No two pairs of jeans from the collection will be alike. The collection will be divided into three categories, Evisu Genes, retailing for $150-$198, Evisu, from $198-$265 and Private Stock, which will retail for $600-$700. The high price tag will buy you Replica Quality, one-of-a-kind pieces, with hand painted back logos and unique details (like lighter burn marks!)
Images and article from Sojones.com
David Beckham was snapped at London Heathrow Airport preparing to go to L.A. He is wearing a pair of Dior Homme Jeans and and the N.C long sleeved checked shirt in Red Ink by Wrangler. Do you like his style?
Images from JustJared.com
Denim makers Michael Glasser and Joie Rucker will be launching an under $100 denim collection at Nordstrom stores. The collection will launch the first weekend on December.
The inspiration for the collection after Glasser met with Nordstrom executives and saw there was a need for a less expensive jean that still maintained quality. Glasser was up for the challenge of translating the standards of production from his work with Seven For All Mankind, to the Easy Money line. As he stated, “I didn’t realize the fabrics I’d be able to use would be that good, recalling the early days of premium denim when high-quality fabrics and those that incorporated stretch were primarily available from Japanese and Italian suppliers.
The lower cost fabrics will still maintain their fit and shape. “I think that some people really know what they’re doing in the denim fabric world and have been able to replicate the fabric of the premium market,” he said.
The line will feature five styles, including boot-cut, straight-leg, skinny and legging jeans, as well as a denim jacket, all retailing between $76 and $116.
Images and article taken from WWD.Com