Actress Hayden Panettiere, rocked a pair of Joe’s Jeans – likely the Provocateur cut since she is so short – on the set of Heroes on July 9th. She looks great in Joe’s – one of my favorite brands, they are highly underrated!
Photos courtesy Celebutopia.net
Model Adriana Lima and new fiance Marko Jaric were spotted at LAX on Monday. Adriana looks fabulous in her J Brand Lovestory jeans! Aren’t they cute together?
This should be interesting – do you think web movies will help sell more jeans?
In an interesting new multimedia campaign, Justin Timberlake will be starring in My Name is William Rast, a series of short Web movies to promote his clothing line, William Rast. Co-starring model Erin Wasson, they play a Bonnie and Clyde style couple on the lam from the law…albeit a hiply-dressed pair of fugitives, clad as they are in head-to-toe William Rast.
“You never really know who they are running from or what they are running toward,” co-creative director Marcella Lindeberg (with Johan Lindeberg) told WWD about the scenes set in the woods with the couple escaping – and making out periodically – with gunshots in the background. “But the characters are developed in such a way so we can carry the story on through seasons to come.”
16-mm. film was used to create a “raw” feel, and the accompanying print campaign in the September issues of various high-end magazines will look like movie posters which highlight WilliamRastMovie.com. The collection will be available at soon-to-be-relaunched WilliamRast.com.
Although William Rast was launched three years ago as premium denim, it has since become far more diverse, and capitalizing on Timberlake’s celebrity and status as a style icon will spotlight the growth of the brand into a complete line of sportswear. “We came up with this idea for him to play a role as this guy named William Rast,” explains Johan Lindeberg about the Jonas Akerlund-directed shorts which Timberlake scored musically. “So it isn’t meant to be Justin, it’s Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character.”
Hotel heiress Nicky Hilton was spotted out shopping with a friend while wearing a pair of Ranahan Denim Cutoff Shorts – she’s been spotted in these before! She looks great but, dang, Nicky, ever heard of a bra?