Miranda Kerr and model Didier Cohen made love to the camera during a photo call for the announcement of the David Jones Industrie partnership at the Echelon Studios in Sydney, Australia
David Jones today announced the signing of youth-oriented menswear fashion brand industrie – which has defected from rival Myer – as a key plank in its new strategy to recruit younger department store goers.
The coup follows the signing by David Jones of denim brand Ksubi in October last year, adding to a burgeoning roster of young-minded labels including White Suede, Sass & Bide and Willow.
Industrie generates $85 million in annual turnover from its stand-alone stores and department stores, and has diversified into childrenswear and womenswear due to the strength of its sales.
“Industrie has been an extremely strong performing brand for us in your fast growing youth fashion category,” Ms Garnsey said.
She said the new agreement “has the potential to double industrie’s business with David Jones and to catapult it to becoming one of David Jones’ top 10 revenue generating brands.”
David Jones ambassador Miranda Kerr today posed with male model and industrie face Didier to promote the new partnership in a photographic studio in Waterloo.
Ms Kerr also stars in the new David Jones catalogue showcasing the department store’s autumn winter collections, which was shot in Italy.
Images via faded youth blog
Article via HeraldSun
Eva Longoria wears her Rock & Republic Berlin Skinny jeans to Beso. Those jeans look almost tailored and sewn from the bolt for her. Crazy. That is why it pays to buy designer jeans!
On a side note, if you worked at Beso, which is owned by miss Eva, wouldn’t it make you nervous to see her walking in to eat all the time?
Images via Celebutopia.net
Patrick Dempsey aka McDreamy was spotted with his wife at Katsuya wearing a pair of Levi’s Capital E jeans. I have to say I think he looks quite good. I was watching an old film of his the other day from the 80′s, “Can’t Buy Me Love“…boy has he come a long way from his awkward teen years!
Images courtesy of celebutopia.net