To celebrate the 15th Anniversary of 55DSL tomorrow, September 15th, 15 Diesel stores across the country will be invaded with 55DSL merchandise including the exclusive collaboration sneaker with adidas Originals the XV/55. How cool is that! I have included the press release below and some images for you.
August 1, 2009. New York City. 55DSL, the younger streetwear arm of Diesel, will literally “hi-jack” prime real estate within 15 top Diesel stores across the U.S. selling 15 of their key pieces from the fall/ winter 2009 men’s collection for 15 days only.
15 Diesel stores will be taken over in this exciting event in cities including: San Francisco, Los Angeles, Seattle, Portland, Chicago, Hawaii, Boston, Miami, Philadelphia, Las Vegas, Atlanta and Georgetown.
The Diesel Union Square store will have a special hi-jack celebration for 55DSL with a one of a kind shop-in-shop that will feature the complete menswear lifestyle collection from clothes and accessories to the special edition collaboration collections such as 10.55 t-shirts and the adidas Originals XV/55 sneaker.
The XV/55 is the first ever shoe for 55DSL and will make its US debut at the Diesel store hijacking in all 15 locations. This limited edition sneaker combines the technical expertise of adidas Originals with the signature style and colors of 55DSL. The XV/55 uses the iconic adidas Original Nizza model that is based on a classic 1980’s basketball shoe giving its owner proper athletic support with an enduring design.
55DSL creative director, Andrea Rosso says “I am really enthusiastic about this project. Diesel and 55DSL are two integrated brands with different souls but with the same fresh mindset and spirit. When we talk about this it’s not only about fashion but dealing with a world made of aesthetics, music, sports and lifestyle that these two brands really embrace!”
55DSL is a worldwide organization that directly manages 20 stores around the world and distribution from USA to Japan and passing through Europe. But 55DSL fans deserve more ways to get fresh threads, so go in one of the hijacked Diesel stores and rock your gear to the fullest because everyone should do as the 55DSL slogan states, “Live at least 55 seconds per day!!”
Making the most of the warm SoCal weather, Jessica Biel was spotted out for a leisurely stroll with a few girlfriends wearing her AG Adriano Goldschmied Jeans again. The media kept saying that Jessica was having a hard time getting a movie role, but lately she has been spending most of her time on the upcoming “Valentine’s Day”. It should be a good movie with all the big name actors and actresses they have in it!
You can purchase these AG Adriano Goldschmied Jeans at Shopbop by clicking here.
Photos Courtesy of Gossipgirls
Private Sales This Week: Paige Premium, Diesel, DVB, AG Jeans, Current/Elliott, True Religion & More
There are lots of great sales this week! Check them out!
**Update: Current/Elliott just started at BillionDollarBabes! Hurry! They have styles for under $100. They will also be having a 7 For All Mankind sale on the 16th.
Radcliffe Denim starts on Ideeli on Monday 14th September. Up to 71% off and prices starting at $59, definitely not a sale to be missed!
Paige Premium Denim will be starting on Gilt Groupe on Monday 14th September as well. I love Paige Premium, I am sure there will be some hot jeans in this sale!
AG Jeans are going on sale at Beyond The Rack on Tuesday 15th September. I love AG Jeans!
William Rast is still on sale for men and women at Hautelook. This sale ends really soon so hurry!
Stitches Denim is still on sale for both men and women on Rue La La but hurry as it ends soon!
SecretSales is having their denim sale right now which includes True Religion, Diesel, Sass & Bide, DVB and more! Such a great sale. They have Matics for as little as £26! They are also having an Evisu sale on Wednesday 16th and DVB denim will be on sale on Saturday 19th. For a referral please use firstname.lastname@example.org or email me and I will invite you.
Fashion week is in full throttle and William Rast’s spring collection did not disappoint! The collection featured skinny jeans, denim leggings, light wash denim and zippers galore! The look for the new season was “sexy tomboy with a lot of class” for a softer, edgier look. The best news is that the price point for the collection will be 10% less than in years past.
Check out some of the looks from the collection:
You can view the entire collection at Style.com