From the Fashion Investor blog, we spotted this today. Do you think this is true or hearsay? And are denim brands like Rock & Republic better off sticking to denim, what they know, instead of trying to expand too quickly? It’s funny that they mention True Religion, because they have also been venturing into handbags, swimwear, etc. recently themselves…
The buzz about Sundance this past week has been about the state of some popular contemporary denim brands. I’m not even remotely a fan of True Religion, one of the sponsors of a swag suite at the festival, but the brand has generally been successfully in selling their core product – upscale denim with new, on-trend variations every six months or so. The gossip around Sundance has been focused on how Rock & Republic has been faring. While their core product is also upscale, on-trend denim, they have been trying to expand into areas with limited success that has allegedly cut dramatically into their cash flow. With handbag prices reaching $950 and shoes reaching $395, and sunglasses like those pictured above for $350, Rock & Republic is pricing the brand much higher than others in the same contemporary market, including L.A.M.B. and Botkier, among others. Read More >
When it comes to denim, celebrities like Katherine Heigl, Jessica Simpson, Vanessa Hudgens, Miley Cyrus, Halle Berry, Hilary Duff and more live in their J Brand jeans. We’ve seen many of them wearing them in the celeb photos lately. Get your hands on J Brand jeans at 20% off by entering “jbrandpeople” at checkout when you shop the styles at RevolveClothing.com. Offer expires February 6th.
Last night’s Project Runway episode featured a challenge involving denim! The designers were presented with more than 500 pairs of Levi’s 501 jeans in a variety of sizes and colors, and one-yard bolts of white cotton. The challenge: To create an iconic denim look of their choice that captures the spirit of originality and creativity of the 501 legacy. The winning look will be sold as a limited edition on the Levis.com. How cool is that for an aspiring designer? Designer Ricky was the winner (photo above of his creation) and below are some of the looks the other designers came up with.
Have you got some denim designs in your head? Check out Levi’s Project 501 Contest where you can create your own denim masterpiece!
Update: You can bid on the actual designers creations over at SeenOn!