Levi’s has announced the launch of their newest fit, Curve ID, which will launch September 2nd.
The new line has been a long time coming. For the past 1.5 years, Levi’s has been studying women around the world. The company studied and conducted body scans on over 60,000 women in 13 different countries. From this, they concluded, that women dislike shopping for jeans.
Curve ID, aims to make denim shopping a more pleasant experience, by acknowledging that different women have different body types. “The fits that we’re launching will account for 80% of the women’s body shapes in the world,” commented Levi’s president, Robert Hanson.
The brand will feature 3 distinct styles, One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”). There will be a fourth style launched later in the year, and the company estimates it will then have 96% of body types accommodated.
For example, the photo below illustrates 3 women, each with a 27″ waist but with different curves. Levi’s Curve ID aims to accommodate these curves through their offerings of different styles.
So far these celebs have stopped by the LA showroom to pick up the jeans; Emma Roberts, Eva Amurri, Kat Dennings, Amber Heard, Julia Jones (Twilight) and Rutina Wesley. Katherine Heigl is also wearing several different cuts in her new movie ONE FOR THE MONEY.
The line will feature waist sizes from 22-34, in straight leg, boot cut and skinny styles. They will also come in a variety of different washes, with prices ranging from $64-$148.
Although the line officially releases September 2nd, it is available in some stores as well as at Levi’s.com.
Images and article from Levi’s and LAtimes.com
Gilt Groupe is having a Rock & Republic sale right this moment! They have loads of cute styles so check it out! Hurry as it ends today though!
Rue La La is having a James Jeans sale on Monday 16th August. Definitely check it out!
Hautelook is having a Paige Premium Denim sale on Monday 16th August. I can’t wait for this sale! I adore Paige Premium jeans!
I really have to try this brand out. Every time I see AG jeans on someone, they look amazing. Whether it is on the men or women. I think they really know how to make jeans. The detail they put in is just amazing alone.
This time we spotted Kourtney Kardashian wearing the brand. She was in Malibu, California taking sister Kendall to do some shopping. She wore a really great fitting pair of The Leggings by AG in White while her sister chose a pair of jeans that were slouchy and distressed. The Kardashian sisters can really pull off white denim. They show that you don’t have to be a twig to wear the trend. Kim was also spotted wearing the trend. Click here to purchase these jeans at AGJeans for $164.
Images Courtesy of PicApp (not to be copied or used by others)
Here is the brand new Fall 2010 Look Book for the denim brand Charley 5.0! Last season they focused mainly on their denim leggings and brought out a couple of dresses and jackets. This season is even bigger! They have a huge collection filled with lots more denim leggings in different colours, prints and more aesthetics, along with dresses, jackets, shirts, hats, dungarees and skirts!
I really love the collection and I definitely know we will be seeing lots of celebs in some of the new stuff. Especially Jessica Alba, she seems to love the brand! It looks like denim leggings are still going to be big for Charley 5.0 right into next year! What do you think of the new collection?