Here is the Spring/Summer 2010 men’s and women’s denim Look Book for Diesel. They have some cute styles coming out this season. I love the shredded jeans a lot, I think they are very nice. I included the press release below.
THE ALCHEMY OF DENIM
Some like it hot and others prefer to play it cool, but this season Diesel 5 pockets deliver both options. The alchemy of fire and water inspires the Spring-Summer 2010 washes and treatments for both male and female. Fire denim recalls the distressed and burned jeans worn by fire fighters, through specialised techniques developed to create a battered, charred and toasted effect. Get that hero look without having to dive into blazing buildings!
The opposing water group creates a cool liquid feel with blue and azure; shades range from dark indigo denim to hard bleached pieces. Items bear the traces of droplets and splashes, using a saltcellar to hand-paint the denim with different hues. Denim lovers and purists will choose Blue Eyecons – Diesel’s most experimental washes – conceived for male shapes and demonstrating the highest levels of craftsmanship and expertise. ‘Blue’ refers to denim obviously – but ‘eyecons’ are what these pieces will become among the jeans collecting community. Jeans junkies won’t want to miss a chance of getting their hands on these wearable works of art – wrecked by hand for your pleasure. The treatments involve several different stages, with more than half a dozen processes that take up to ten hours: hand abrasions, sophisticated bleach and spray treatments, the use of different soaps and resins, squeezing, scrubbing, stone washing and sandblasting: you name it and one of these Diesel iconic pieces has been through it!
The most summery part of the collection captures the very essence of casual wear. The season will be refreshed by brightly coloured denim in shades of light blue, pink, orange and green. A new approach to fit and volume will cool down the hottest months. For girls, a light denim cloth is used for low-waist pyjama and Turkish style jeans. Wearers will dream of an exotic interlude as they navigate the urban landscape in these ultra-comfortable designs.
New styles for girls also include ‘Zivy’, slim jeans with a zip at the ankle, ‘Clushy’, slim with zipped pockets and ‘Totta’, boot-cut with flap pockets. For men, a special mention goes to the new ‘Tazy’ style that hugs the waist, with a looser cut at the thigh leading to a slender calf and ankle. You can check out the denim styles below.
Leave it to Vivienne Westwood to mix prints and patterns at her Men’s Fall 2010 show and make it work. The designer kept to the “morbid” theme of this season with her looks. Though the models look dead, Vivienne left her jeans untattered but decided to do it to one of her knits. She showed many looks: double denim, drop crotch, fitted, black, raw, light washed and even colored. The baggy style has also popped up in this show as well. I wonder if that trend will kick off again? Check out the looks below.
Images Courtesy of WireImage
The eternal fabric, denim, was of course on the runway of the Men’s D&G Fall 2010 show. Would there ever be a D&G collection that did not consist of it? The theme for this show was snowboarding, so baggy denim was all over it. The jeans were tattered and sand blasted to give a gritty feel. The denim was cleaned up for the shirts and vest, which were incorporated into a three piece suit or paired with long johns. Denim wasn’t the only statement, Mickey Mouse made a cameo in some of the looks as well. Designer Stefano Gabbana was also seen in wearing tattered jeans for his bow with fellow designer Domenico Dolce. Check out the looks below.
Images Courtesy of WireImage
Reese Witherspoon was spotted in Santa Monica, California, getting some coffee with a friend. Dressed casually in her Genetic Denim jeans again and flats with a long sleeve tee and vest, Reese looked like she was having a nice time as she sipped coffee with her friend. That coffee looks good as I’m freezing here by myself!