Pete Wentz is our Diesel posterboy around the DenimBlog since he’s spotted in them so often, so we thought it appropriate to bring you the exclusive photos of Pete Wentz and Ashlee Simpson at the Ritz Carlton yesterday, and Ashlee is wearing her new ring. Yep – they got engaged. Ashlee denies rumors that she is pregnant. Check out the rock on her hand! It’s hard to look away from the ring, but she is also wearing J Brand 941 Jeans in Jett.
Photos courtesy WireImage.
Actress Sienna Miller was spotted out and about in London wearing a new skirt from the Spring/Summer 2008 Diesel collection – it is called the New Karna! Super cute…that’s on my wishlist.
Ali Fatourechi, the creative director for Genetic Denim was recently interviewed by Fox News, and I thought I’d share this with our readers. I actually have a pair of Genetics myself and I love them! They’re super soft and whenever I wear them I get tons of compliments and I’ve been told they make my legs look longer! You can find Genetic Denim at ShopBop if you are interested in picking up a pair yourself!
Q: What is your name, company and position?
A: Ali Fatourechi, Genetic Denim, Creative Director
Q: Give us a description of your company and its success.
A: Genetic Denim is a premium denim brand. We launched two years ago and have exceeded 200 stores domestically and have entered international markets such as Japan, Canada and Australia. I partnered up with Shaun Hurley, an industry insider, who is our president of Sales, and Scott Sartiano, who is president of Marketing. We initially started with a strong marketing force that got Genetic Denim in various publications nationwide that helped make Genetic Denim a recognizable name. I worked on designing and creating a line that would be recognizable for its lightweight, soft fabrics and impeccable fit. Finally, Shaun — with his denim knowledge and great reputation amongst buyers — debuted our line at Intermezzo, which is a trade show in January 2006.
Q: Describe what a typical day is like for you as the Creative Director of Genetic Denim.
A: A typical day starts with answering e-mails and following up with development and production issues. Then I sit with my associate designer and discuss our development for the upcoming season. After, I sit with my partner Shaun Hurley and we discuss sales strategies and how the line will be represented to the buyers for the upcoming season. That information then gets passed onto our sales reps and showroom in New York. It is very important that they understand the inspiration for that season which they use as a selling tool. I generally take a couple hours to do tears from magazines for inspiration and ideas. I then spend about an hour at my manufacturing facility doing wash development and fittings on styles that we are producing for our stores.
Q: Tell us a little about your background before you launched Genetic Denim.
A: Before launching Genetic Denim, I spent a year studying my consumers. I started a mobile denim store. I traveled from New York to Texas and visited 42 cities in search of what women want in a pair of jeans. I funded the tour by buying my competitor’s brands and selling them to college students across the country for a discounted price. I bought overstock and styles from previous seasons at a discount and sold them for half the retail price. After two semesters of traveling, I realized what women want in a pair of jeans, moved to Los Angeles and started Genetic Denim with my two partners.
On Monday, the worldwide web was crazy with stories that Kitson and Fred Segal had dropped the DVB denim line, created by Victoria Beckham. We announced it too after reading it – and it makes sense since the DVB line does not seem to be doing as well as other premium denim lines. But apparently this story was partially untrue – oooops! We apologize to our readers and here is the real story…
People.com claims to have spoken to Kitson owner, Fraser Ross. He is quoted as saying “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans” however he confirmed that he is not dropping the line “We haven’t dumped it. Hopefully there will be some kind of resolution.” So while the line isn’t dropped from Kitson, it’s definitely not performing up to expectation either – and people are blaming Posh.
And it’s not like she’s not nearby. Ross tells PEOPLE that “Victoria lives fifteen minutes from the store. That’s just bad business.” However Kitson has not given up hope yet. “We haven’t dumped it. Hopefully there will be some kind of resolution.”
Story & image courtesy of People.com