PRVCY has been a rising label and haves been a celeb favorite. Lindsay Lohan, Miley Cyrus, Eva Longoria and almost every other Hollywood starlet. The brand’s history is deeply rooted in family, started by Carolyn Jones, who serves as the brands CEO. Jones was inspired by her mother, who was battling breast cancer, to leave her corporate career and start PRVCY.
PRVCY is pronounced “Privacy” and stems from Jones’ mother’s desire for more privacy in her hospital gown. Even the back pocket design has particular meaning, the three lines are meant to serve as an emblem of the lifeline, marking Jones’ journey. Each line holds a particular meaning, one for faith, one for hope and the other for love. Each which the brand fulfills through their dedication to breast cancer. Faith represents the goal to reach and educate the masses regarding breast cancer and early detection. Hope stands for finding an eventual cure for breast cancer. Love marks the love for making denim and for PRVCY. In addition, PRVCY provides free mammograms for women and 10% of each purchase goes to fund these mammograms and breast cancer research.
They offer both men’s and women’s collections and can be purchased at various retailers, online and in stores. You can read more and check out the Fall ’09 collection at PRVCY.
Can you guess who this lovely lady is in a pair of Levi’s?
AnnaLynne McCord was seen out in this gorgeous high waisted denim skirt. She was on her way to Chateau Marmont to have a girls night out with her sisters Rachel and Angel. Angel is wearing a pair of denim leggings, and Rachel, a gorgeous little mini dress with some black tights. What a gorgeous trio of young ladies…
images from bauergriffinonline.com
If you are a avid DenimBlog reader you will know that Hilary Duff joined DKNY to design her own label called Femme. Here is the first advert for the line, Hilary is modeling a few garments from the Femme collection which will also include sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Hilary’s new line will be available to buy in stores in a few months. I actually can’t wait to see what her clothing looks like, I love Hilary’s style and from the sound of the items going to be available, I think I like it already! Here is a little snippet of what Hilary had to say about her new line Femme.
“One of the hardest things is to come up with a name, but I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.”