Victoria Beckham looks set to expand her fashion empire after finishing her Spice Girls career for good. The dress collection, called POSH Frocks, looks set to go on sale at upmarket department stores.“It’s fair to say that Posh wants her range to be slightly more pricey than Lily Allen’s and Kate Moss’,” a source tells People.co.uk. “She wants quality to be the most important thing in her designs and this adds cost.”
After launching her down denim brand, DVB by Victoria Beckham, she plans to use the fashion knowledge she “picked up” from Roberto Cavalli, and advice from Marc Jacobs to launch herself as a fashion designer.
Does this mean we might see Victoria exclusively in her own designs, and not making Azzedine Alaia, Herve Leger and Marc Jacobs pieces seem not as appealing?
Victoria may have competition in the clothing design stakes from her former band member. Word is Melanie B (Brown) is in talks to set up her own company to design clothes.
Update!! Word is the collaboration could be with long time fashion friend, fashion designer Roland Mouret. Who she reportedly helped pair up with Simon Fuller. Instead of being called POSH frocks, it may be a Little Black Dress Collection, consisting of 10 designs all retail upwards of £1,000.
Does anyone actually think her little dresses will do much better than her dVb denim line did? Hmm.
Salma Hayek went shopping on June 18th at Ron Herman while wearing a pair of 7 for All Mankind Dojo jeans and a Gucci top.
More J Brand news! We announced the other day that J Brand is coming out with a new Blue Label line for curvier girls…now there’s something else new coming soon from J Brand!
As they say, ask and you shall receive. I’ve been dying for J Brand to do something like their Lovestory jean in a shorter inseam because when you are not of supermodel stature and have to hem your jeans, you wind up cutting off most of the “bell” shape if you take off more than a few inches.
Tada! Coming soon, the J Brand Petite Length jean! Shopbop is getting the exclusive on the Petite Heartbreaker in the Ink wash (shown above) on August 30th, and they will also have it in White in November. Bloomingdale’s is getting the exclusive on the Petite 12″ leg jean in Ink wash on July 30th. Can’t wait!