Real Women and Real Beauty comes in all different shapes and sizes. A lot of denim brands are designed to fit the slimmer figure, luckily there is finally a clothing company that caters to the natural and beautiful shape of real women’s bodies, providing women with the perfect fit!
The revolutionary denim company, Little in the Middle™ answered the prayers of women with their new patented OneUp™ jeans, which are designed specifically for real women with curves. The OneUp™ sizing system features jeans with the waist one size smaller than the hips (hence “Little in the Middle”), ultimately eliminating the infamous gaping waist band and flattering the pear or hourglass figure. For example, a size 6.1 is designed to fit a woman who’s a size 6 waist, but a size 8 through the hips and thighs.
Available in a whole range of washes and colors, Little in the Middle™ allows women of every shape and size to indulge in this wonderful world of fashion and highlight their beautiful curves in jeans that fit their genes!
Nikki Reed was spotted leaving the post office wearing a pair of Diesel Lowky 8SV. We recently saw these on Vanessa Hudgens too. I don’t know what to think about Nikki’s outfit though, I know she was only running some errands but she could at least tuck her underwear in and put on a bra.
Images courtesy of bauergriffinonline.com
Here is an interview with Beija-Flor’s designer Emilie Whitaker.
DB – What inspired you the most when creating your brand?
As a child, my great aunt in Brazil, took me to the Santa Teresa hummingbird reserve in my father’s home state. The experience had a great effect on me, and was an inspiration for the “beija-flor,” (Portuguese for hummingbird) brand. Since starting the brand, my mother and I have discovered that hummingbirds are found only in the Americas which has a special significance since my mother is from North America and my father from South America.
When I was living in Washington, D.C. my friend Katherine and I went jeans shopping and neither of us could find jeans that fit us, much less flattered our bodies. The next weekend my mom came to visit and brought me a pair of jeans from Brazil. They fit me. They fit Katherine. They fit my sister. It was like the “Sisterhood of the Traveling Pants” movie, and we realized there was something special about Brazilian denim. Within a year we were interviewing jeans factories all over Brazil, coming up with our own flattering fit, and a few months later the Beija-Flor brand was born.
DB – What has been your favourite memory/experience since your company was founded?
When we started the Beija-Flor brand we initially sold our jeans at private events, or “jeans parties” often in women’s homes, salons, or even workplaces. Each event was extremely different, and women were very honest with us on their feedback about the jeans and their issues with fashion in general. I used to tell people that in these scenarios women spoke with me almost as if I was their doctor, open and honest, which made for some very funny conversations. Since we started we’ve probably fit over a thousand women in our jeans, each with their own story, which has been invaluable in helping us develop and design our collection.
DB – Do you have a favourite cut you have designed?
The Jennifer will always be my favorite jean because the fit is based on my body. Most denim companies use a size 0, 2 or 4 for their fit model, and I’m a curvy 6-8. And I think that’s why it has become such a great seller because it isn’t designed for a models figure, but for a one of a real woman.