Here is the brand new Look Book for Level 99’s Spring/Summer 2011 collection. The line features lots of their new denim styles including lots of new trouser jeans and shorts with some skinny jeans. What do you think of the new collection? I like some of the skinny jeans!
Levi’s recently premiered their Curve ID line, which is aimed to provide fits that fit a woman’s curve and individual body type. As research for the line, Levi’s heavily researched and polled different women throughout the world. Now, they are taking it to the next step by launching a global community. The brand is attempting to connect women across the world with social media.
The global community, which launched October 18th in the US, UK, and Japan, allows women across the world to connect with Levi’s 20 brand ambassadors. Each of the Levi’s ambassadors is from a different walk of life and background, and will post blogs, videos and tweets on how they achieved their success. Users are also encouraged to create a profile, including their goals and aspirations.
The global director for Women’s marketing notes that the motivation behind this campaign is to appeal to the target audience of 25-29 year olds. As director Mary Alderet explains, “Today young women face more opportunity in their twenties than any other generation of women before them. It’s important we understand their mindset and their cultural and societal impact.” She hopes that the community will become, “a global platform of women coming together to share, inspire, grow and shape their lives.”
You can learn more and sign up for the community at ShapWhat’stocome.com
Article from Independent.com
Ashley Olsen was spotted leaving Nobu in Tribeca, New York after having a date with boyfriend Justin Bartha. She was wearing an amazing pair of custom-made jeans that were made for her a few years back by Maxfields Boutique in Los Angeles, California. They are the same jeans she wore on the Denim Issue of Nylon Magazine back in 2006 (how appropriate).
I have been waiting to blog about these jeans. They are absolutely one of my favorites that I have ever seen on any celebrity since the skinny jeans craze took off and still are. I just love everything about them from the zippers to the trouser-style pockets and even the white stitching. They are truly unique. I can’t wait till she and/or Mary-Kate get spotted in these again because they have both been spotted in them quite a few times before.
In a rare sighting out, Sandra Bullock carries baby Lou to some errands. I can’t believe how big he’s gotten! I feel like we rarely see Sandra out and about but that is probably because she’s keeping a lower profile by living in Austin, Texas.
Sandra wore a striped tee, cut off shorts and sneakers as she ran her errands then loaded up Lou in her car. Sandra’s cut offs are by Levi’s. You can buy cut off Levi’s shorts from Levi’s.com for $9.90! That’s such a steal! You can wear them now over tights and then without in the spring and summer.