When was the last time you tried to do downward-facing dog in a pair of jeans? Never?
Eric Wazana would like that to change. In fact, Wazana – owner and designer of Montreal’s Second Denim – has just the pair for you. The company’s Yoga Jeans, engineered to stretch and hold as you breathe and bend, have just hit the shops.
The secret, Wazana claims, is in the fibre and cut: a blend of 97 per cent cotton and three per cent Elasthane; a diagonal weave, six-part waistband to hug you, and forward side seams that help mobility. It all adds up to comfort and “shape memory” of 92 per cent, Wazana said, as opposed to an industry standard of 64 per cent.
That means when you bend forward in Yoga Jeans, the inevitable indecent exposure should not occur. You’ll get only eight per cent slippage down your hips, not the whopping 36 per cent plunge.
The average jean, Wazana explained, stretches more than four centimetres (or an inch and a half) over eight hours of wear.
Now, jeans today promise many things: There are the tummy tuckers, designs moulded for every shape, ones that promise the butt of J. Lo or Gisele.
But comfort worthy of yoga? Is this a gimmick? I asked Wazana.
Not at all, he responded. And you actually expect folks to wear them to yoga? Read More >
Sarah Michelle Gellar was spotted out and about in J Brand Skinny jeans. I did not realize Ms. Gellar was famous enough to need security!
Today Alison Sweeney, The Biggest Loser” host and 15-year “Days of our Lives” actress, kicks off the High Profile Pair in the Square auction of jeans worn and donated by celebrities. The auction, which benefits the Clothes Off Our Back Foundation, on Military Island at the intersection of Broadway and 7th Avenue at 44th Street. In celebration, Times Square will be decorated with hundreds of jeans and shirts hanging like laundry from clotheslines above the streets. For those unable to attend the event, the celebrity jeans will be available for auction at www.clothesoffourback.org immediately following the live auction, with all proceeds benefiting the Clothes Off Our Back Foundation. With more than 50 pair of celebrity jeans available for auction online, some include Ryan Seacrest, Miley Cyrus, Nick Lachey, Ashlee Simpson, Lauren Conrad, Rachael Ray, Minnie Driver, Debra Messing , Brittany Snow, Terrence Howard, Forest Whitaker and the cast of “How I Met Your Mother” (Josh Radnor, Neil Patrick Harris, Jason Segel, Alyson Hannigan, Cobie Smulders). In addition, a sweepstakes for a washer and dryer line at www.washingmyjeans.com. The event marks the launch of the GE Profile frontload washer and dryer boasting the first-ever SmartDispense laundry technology that holds up to six months of detergent and fabric softener and dispenses just the right amount plus, washes 17 pair of jeans in one load– saving loads of time. In fact, if every household in New York City had a Profile frontload pair, the city could wash the entire nation’s jeans in just 34 days.
I want these jeans donated by Michael Kors
“With the popularity of jeans today, we’re excited to offer a revolutionary frontload washer and dryer that can clean 4,420 jeans before needing a refill,” says Lynn Pendergrass, Vice President of GE Consumer and Industrial. “The secret is the SmartDispense technology. It knows exactly how much detergent to dispense so your clothes come out perfect without wasting detergent or water. It’s a win-win situation for Americans and the environment.”This innovative washer and dryer features state-of-the-art clothes care with advanced technology exclusive to GE Profile, including:
– SmartDispense(TM) Technology pedestal system that holds up to 6 months of detergent and fabric softener then dispenses just the right amount based on soil level, load size, water hardness and fabric type
– Stain Inspector(TM) technology that recognizes and treats more than 40 different tough stains
– Reverse Tumble and DuoDry(TM) System that provides exceptional results in a fraction of the time of traditional models
– CleanSpeak(TM) communication where the washer electronically tells the dryer what items to expect, so you’ll have fewer interruptions and extra time to enjoy your life
(As a mother of 4 kids and a debilitating denim addiction, I could definitely use a new washer and dryer. Especially, one that can wash my entire family’s jeans all at the same time. )
For more information about the auction and to bid, visit www.clothesoffourback.org. The celebrity jeans include Donna Karan, Michael Kors, Shawn Pyfrom, Aimee Teegarden, Alan Alda, Maria Menounos, Nancy O’Dell, Chris Rose, John Salley, Toni Collette, Jeff Probst, Kristian Alfonso, Shaun Robinson, John Krasinski, John McCrea, Melissa Joan Hart, Angie Harmon, Jillian Michaels, Christian Slater, Zachary Levi, Tony Shalhoub, Dule Hill, Greg Grunberg, Coolio, Jarez, Christian Siriano, B. Smith, Paula Patton, the cast of “9 to 5: The Musical” (Allison Janney, Stephanie J. Block, Megan Hilty, Marc Kudisch), and more.
William Rast Billy Flare Jeans, above.
Ashlee’s Notify Jeans