Hudson jeans has adopted some rock and roll to their brand. The fall campaign will feature Georgia May Jagger (Mick Jagger’s daughter). The LA based brand recently received $30 million dollar investment earlier this year. With this investment, the brand is revamping their advertising campaign and looking to possibly open a retail store.
Advertising executive, David Lipman, who was director of the campaign, said that their choice to use Georgia May Jagger was an easy one. That the choice was “All about her genes — literally and figuratively. It’s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it’s her spirit that captivates me.”
In addition, the Jagger’s English and American background also made the selection a natural one, as the Union Jack is an emblem of Hudson Jeans. Both the Union Jack and the look of the jeans are common themes throughout the ads.
The new campaign, along with the reliance on the solid design of the jeans and combination of newer, trendier pieces will help the line’s sales. Hudson will also incorporate the featured on Jagger, as well as developing men’s wear.
Investors and CEO, Peter Kim feel are hopeful about the new direction of the brand, as its the biggest campaign that the brand has launched. They feel that it has the potential to increase the company’s sales significantly as the luxury denim market increased in the past year by over 10%.
Images and article from WWD.com
Taking a break from the set of her film, “Back-Up Plan,” Jennifer Lopez headed out for a little retail therapy at the Christian Louboutin store in Manhattan wearing a pair of white True Religion Joeys. Yesterday was a big day for the singer and her husband Marc Anthony, as they attended a Miami Dolphins press conference to celebrate the announcement of Marc becoming partial owner of the NFL team.
Photos Courtesy of Gossipgirls
The gorgeous Bar Refaeli replaces the old face of Rampage, the beautiful Gisele Bundchen. Here we can see some images of her in denim! Those black jeans are gorgeous!! I hope they are coming out in their next denim line. Here is a snippet of what Bar said “The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body—I have curves and I feel really good in it!” You can view the behind the scenes video here.
Images courtesy of justjared.com