I was recently introduced to a new brand of denim that I have fallen in love with! M2FÔäó is a denim company that has a very different look on its jeans and the washes. They are an eco-friendly, authentic, vintage denim brand that produce their jeans in eleven colors previously unavailable in the denim marketplace. The Jeans are individually colored in a dye bath that uses 50% less energy & water, while eliminating 100% of the toxic chemicals typical of traditional textile dyeing procedures. Together, these dynamic breakthroughs enabled the company to develop a different kind of denim brand, one committed to preserving the environment and the avant-garde.
We got an interview with M2FÔäó Brand Denims President and Head Designer, Terry Siegel. He spoke to us about the reason behind the brand, the new styles, the washes, the colours and more! Carry on reading to find out about this brand.
DB: How did you come up with the name M2F?
Unlike any other jean brand in the world, our company was founded on a yarn technology we invented titled Made 2 Fade TechnologyÔäó. We produce yarn in our own factory, then ship it to a denim mill who weaves Made 2 Fade fabric. The net result of our yarn technology produces Made 2 Fade denim, which we shortened to M2F Brand Denims as our trade name.
DB: What inspired you the most when creating your brand?
The company was founded on the premise that no jean brand in the history of fashion has been able to produce an unlimited number of colors that fade and abrade like traditional blue jeans. Our colors include shades of blue that have never been done, in addition to hundreds of shades outside the blues.
One of our monikers is we’re “not just another blue jean company.” That says it all. As a result of our proprietary Made 2 Fade yarn, we are the first company in the world to produce colored jeans that look exactly like indigo based blue jeans after stone washing, sanding and grinding. This includes the white yarns visible on the outside of the jeans as color chips and fades from the surface.
DB: Why did you decide to make faded colour washes?
Our design philosophy is to offer colored jeans and denim casualwear in the type of sophisticated washes and finishes used by premium jean companies in LA. Consumers around the world have never seen colored denim in truly vintage finishes. Colored denim has been around for years, but only in solid dyed twill fabrics, where the fully saturated color penetrates the yarns core, making it impossible to fade and abrade the colors.
The properties of our breakthrough yarn technology allows me to design deep fall tones, rich jewel tones, soft pastels or summer brights, than fade the full shade back so the color looks like it’s been naturally faded through years of wear and tear.
DB: Do you have a favorite jean you have designed?
We offer an assortment of styles, including a relaxed fit straight leg jean, retro modern boot cut jean, slim fit skinny leg jean and bohemian flare leg jean. In addition, we have two signature short styles in our mini and classic cuffed models. All of our styles are produced from a single Made 2 Fade fabric that uses fine gauge combed cotton yarns and 2% spandex to create jeans and shorts that feel like their ten years old. More than any one style, I have an ongoing fascination with the hand feel of our jeans and the endless number of nature based colors and vintage washes & finishes we create each season.
DB: What is the best feature of M2F (fit, wash, pockets, etc)
Women of all ages rave about the comfort and fit of our jeans and how much fun they have wearing truly vintage jeans in colors they’ve never seen before.
DB: What are your denim predictions for next season?
I think it’s getting tougher to gain the attention of consumers who shop boutiques for their jeans. They are looking for a reason to buy a new pair of jeans, whether that means a wash or finish they’ve yet to see, a new kind of fabric or a color. Denim designers must continue to challenge themselves to create innovative, yet commercially acceptable looks that separate their brands from what others are doing.
DB: Can you tell us a bit more about your brand?
We’re shipping over 100 stores in the USA. In addition, we have orders from retailers in Japan, Switzerland, Italy, France, Canada and Australia for next spring. In a tough economy, it’s truly amazing that so many boutiques are willing to pioneer an unknown brand of vintage colored jeans, given we’ve been in business less than a year. Stores tell us women of all ages from 15 to 70 love our colors, the soft & pliable nature of our waistband and fabric and the way the jeans fit them throughout their day. Whether or not a store places an order with us the first time they see the collection, one thing is for sure: They’ve never seen a denim based collection of jeans and shorts that look like M2F Brand Denims.
DB: What makes your brand so different from others out there?
Unlike any jean brand in existence today, M2F denim products are based on a yarn and fabric technology we invented. That technology alone makes it possible for us to create a collection of vintage jeans that look and feel different than other jean brands throughout the world. Our five step finishing process starts with individually dyeing each M2F garment, which in turn gives us the flexibility to design the unique colors, faded washes and vintage finishes that are M2F Brand Denims.
DB: Lastly, is there anything else you would like to add that we haven’t asked you?
We are changing the way women think about jeans…..one color at a time.
Jessica Alba and her husband Cash Warren were spotted enjoying a day out with Honor Marie in Brentwood. There aren’t too many pictures of Cash, but he is wearing 7 For All Mankind jeans. I really think Honor Marie looks so much like Cash, check out the picture of them below.
The little girl between them in the picture above is wearing a really cute pair of patched jeans and her Mom? has great taste in boots; I wonder if they are just some random people caught in the picture as coincidence or if they are friends of Jessica and Cash.
We recently posted about the collaboration between Divine Rights of Denim and Forever 21 which you can see here. All of these styles in this post are under $30 and I think would make amazing denim outfits for the holiday parties coming up! The denim dress above is really pretty and would hug your figure. It costs $27.80 so it wont break the bank at all! The denim vest is $29.80 and both of the skinny jeans are $24.80. Those are amazing prices! You can pick these up at most Forever 21 stores.
WHAT?! Nicole Richie not in JET skinny jeans. WOW! This is the first time we have ever spotted her not wearing a pair of jeans by them (except Paige). She was spotted dancing up a storm in a pair of Anlo jeans. She chose the Brooke in Black to hop around in. She, along with many celebs, was seen attending the “Yo Gabba Gabba Live: There’s A Party In My City” show, with their children of course. I seriously thought I was the only weirdo that got sucked into the show by a child and get entertained by it. They keep the kids entertained but also the adults by bringing in stars like Mos Def and Jack Black to make guest appearances on the show.
Nicole looks like she had so much fun on-stage dancing around with the cast. She looks like she just loves entertaining a crowd. One thing that I like about the Brooke jeans by Anlo is that the zipper is at the inseam. I know that you probably heard that from me many times but I really do prefer them at the inside more. Are any of you readers a fan of Yo Gabba Gabba as well?