HL Jeans Co sail in to Spring/Summer 2010 by taking the collection back to its nautical roots by focusing on the heritage that the Henri Lloyd brand has built its foundations on. Mixing design and technical detailing inspired from the main line collection, the design team have incorporated these styles to the already established fashion focused youth label to create a contemporary men’s wear brand.
The Spring/Summer outer wear collection delivers strong fashion focused styles with a seasonal colour palette ranging from bright reds to indigo, yellow and navy blue. The collection is then overlaid with key technical shapes and detailing borrowed from the brands naval history including enamelled buttons, welded pockets, nautical inspired block detailing and wax finishes. The Kenfield jacket follows the classic naval design structure with pod hood and reflective stitch embellishments.
The Naval theme taken on for Spring/Summer 10 runs throughout the entire collection, making the most impact on the T-shirt and Jersey ranges. HL Jeans Co has used a selection of naval inspired graphics and logos as shown in pieces such as the ‘true to the sea’ T-shirt as well as other sailing graphics. The collection once again pulls on the Henri Lloyd heritage as it includes the use of the Smithfold branding, which represents where the brand began and features on several pieces of jersey wear.
The S/S10 collection has also introduced the new HL Jeans logo on some key pieces, the new logo lends the collection a more branded look which ties it in with the existing Henri Lloyd ranges.
The HL Jeans Co S/S10 denim selection offers a variety of styles to allow consumers to buy into the jean line ranges from the more skinny fit right through to the straight leg style. The overall design of the denim offering has moved towards more stylised pieces using bright indigos, block white and greys as well as the more traditional stone washes and the blue rinse.
In hopes of counter acting the economic conditions in the United States, Seven for All Mankind is expanding the brand in Asia
The company has doubled it’s expansion and business in Asian Pacific region in the past year and hopes that this growth will continue into 2010. Most recently, the brand launched it’s flagship store in Beijing, China last week. This adds one more store to the brand’s 29 free standing stores, 10 of which are in Asia.
The brand’s focus will continue to be on both free standing stores and mall stores. As the stores CEO explains, signature stores are key in China because “consumers there like a complete branded experience.” This also means that the brand will continue it’s foray into the non-denim market and emerge as a lifestyle brand.
Image and article from WWD.com
A few months ago, we reported that Hudson was launching a high end, trendier denim collection, The Hudson Collection.
The collection will feature trendy details and accents, divided into four categories. The price point will start at $215 and run to $995(!).
A couple of looks have been released, including on pair of jeans which features zippers up the back, meant to emulate the back seam of hosiery. Another pair is twill style harem pants.
You can check out the entire collection which made its debut at Barney’s New York in LA on Feburary 5th.
Lindsay Lohan was seen leaving Madeo Restaurant wearing Goldsign Zebra Leggings in Focus. Lindsay is planning on donating most of her clothes to have a fresh start. I wonder if her denim collection will be part of it? I don’t think she’ll have any trouble selling them. She has great closet that many girls would love to rummage through. Buy these jeans at Shopbop.
Images Courtesy of PicApp (not to be copied or used by others)