Here is an interesting denim brand for our male readers.
Edwin – an anagram of D, E, N, I, M (reversing the M creating a W) was founded in Tokyo, by Mr Tsunemi, 1947 in response to the expensive and poor quality denim domestically available in Japan at the time. Driven to create his own denims, Mr Tsunemi placed emphasis on sophistication in fits, washes and quality and from this point on quality, craftsmanship, innovation and integrity have been fundamental to the identity and aesthetic of the Edwin brand.
In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947. Made in Japan from red selvage denim, all wear and detailing is done by hand and each style is limited to only 150 pairs worldwide! Having such a limited amount available to buy really makes these jeans more unique and special. The brand features raw jeans, distressed jeans, skinny fits and relaxed fits and even styles with suspenders. I think this brand is worth a try guys.
The collection is available to buy at Coggles.com by clicking here.
Emmett Cullen Kellan Lutz wore H&M for a H&M photoshoot, Diesel for a photoshoot, Armani Exchange Jeans while shopping for Armani, William Rast and Monarchy while out and about and he used to model for Levi’s! Kellan is so hot *le sigh* maybe we need a Team Emmett Hmmm…
The Twilight Mania continues…
Second Clothing’s new Yoga Jeans Campaign looks really hot! The denim campaign celebrates real women. Yoga jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and sizes are singing the praises of these ‘miracle jeans’ and passing the happy news onto friends says the creative director.
While most denim brands feature unrealistic portrayals of women, Second’s new approach with the Feel Good, Real Good campaign not only celebrates the diversity of women’s shapes and sizes, but does so with a touch of humour. Yoga Jeans give women what they really deserve: to feel good, real good.
What we wanted to do with the campaign is to update the brand and work to refresh the approach of an industry that has not yet responded to a post-Dove world where seeing images of themselves in media and advertising drives real women to connect with each other and with brands.
What do you think of their concept? I think it’s a really good idea. You can view their new, racy and hot advert below.
Newly single rocker Avril Lavigne got some help from her brother Matthew when her Current/Eliott black zippered jeans created some discomfort for her. Avril invited her brother to her LA photo shoot and showed him affection as he followed her devotedly around the set (insert Awww here). Matthew kept a very close eye on his younger sister, making sure she didn’t reveal too much when she unzipped her Current/Elliotts to tuck them into her waist. Ha, what a funny way to wear her jeans!
Images courtesy of PicApp (not to be copied or used by others)