Second Clothing’s new Yoga Jeans Campaign looks really hot! The denim campaign celebrates real women. Yoga jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and sizes are singing the praises of these ‘miracle jeans’ and passing the happy news onto friends says the creative director.
While most denim brands feature unrealistic portrayals of women, Second’s new approach with the Feel Good, Real Good campaign not only celebrates the diversity of women’s shapes and sizes, but does so with a touch of humour. Yoga Jeans give women what they really deserve: to feel good, real good.
What we wanted to do with the campaign is to update the brand and work to refresh the approach of an industry that has not yet responded to a post-Dove world where seeing images of themselves in media and advertising drives real women to connect with each other and with brands.
What do you think of their concept? I think it’s a really good idea. You can view their new, racy and hot advert below.
Newly single rocker Avril Lavigne got some help from her brother Matthew when her Current/Eliott black zippered jeans created some discomfort for her. Avril invited her brother to her LA photo shoot and showed him affection as he followed her devotedly around the set (insert Awww here). Matthew kept a very close eye on his younger sister, making sure she didn’t reveal too much when she unzipped her Current/Elliotts to tuck them into her waist. Ha, what a funny way to wear her jeans!
Images courtesy of PicApp (not to be copied or used by others)
Avril Lavigne stars in the new T Mobile commercial wearing a pair of Rockstar Sushi Denim’s grey biker jeans. I think she looks super cute in these jeans actually. I’ve always liked most of Avril’s music, especially her acoustic performances and I think she has such a unique style as well. I know she recently got divorced from her husband Derek of the band Sum 41, I wonder what she will be up to next? It’s good they still remain friends. You can watch the new commercial below. Buy grey Rockstar Jeans at Singer22 for $209.
David Beckham was seen at LAX airport, California wearing a very nice denim shirt and his Dior Homme jeans. I love the wash on this shirt, I think it’s a hot shade of blue. It seems like we only ever catch David at the airports, he’s always jetting off somewhere. Can anyone ID this gorgeous shirt?
Image courtesy of WENN.com