Premium denim is taken to its next evolutionary step with the launch of Natural Selection. The new denim line delivers a fresh interpretation of denim, using the finest fabrics, authentic detailing and washes, coupled with innovative styling, for men.
Natural Selection was inspired by Darwin’s theory of evolution and as such this is a key part of the brand’s identity – from the raw unlaundered denim to the authentically treated pair, which might be over 100 years old. The notion that only the strongest will survive fits the brand’s keen desire to keep on evolving and achieve cult status in the market.
Design details include 14.5oz, red selvedge, narrow-width denim from Kurabo mills, Okayama Japan. Washes range from raw, through to bruised, broken and finally to buried, all are finished by hand. These jeans look really hot and very well made. Have any of you guys out there tried this brand yet? What do you think of them?
Heritage detailing is evident as all workmanship is authentic and of the highest standard. The entire seat area is chain stitched including the waistband and features a disappearing chain stitch. Further homage is paid using triangular stitch on the top button and hidden rivets. Discreet detailing is key; Natural Selection rivets are non-branded on the outside yet branded ‘NS’ inside. A beautiful, hand drawn illustration upon the leather patch specially designed by the graphic artist Reilly – utilising a subtly British concept of an ornate floral design inspired by the decorative engravings on British shotguns – provides a background for the iconography of a pheasant riding a penny farthing, a dual reference to classic, British innovation.
Natural Selection offers the unique detail of additional piping to all major seams on belt loops, front and back pockets and the rear yoke. This aesthetic detail exaggerates the wearing in process. Further more, the signature H Belt Loop helps the range to be instantly identifiable as Natural Selection, whilst each style has a discreet leather flag for identity. The placement of this detail changes depending on the style. The fly buttons contrast, the top button being brass and the others iridium, each button is stamped with the Greek letters of GOTS.
4 Stroke brings the grit and edge of New York City to a big city near you! This November, the NYC-based denim collective will ship to twelve of Neiman Marcus’ top doors. Four key styles – Warsaw jeans in “New Skin” and “Arrest Yourself” along with Vanguard jeans in “Apocalypse” and “Breakin’ Down” – will be available to purchase.
4 Stroke caught Neiman Marcus’ attention with its unique look and fabrics which appeals to different customers. The Warsaw jean is made in a rigid state, untouched by water, for a clean look. “New Skin” is a 5-pocket straight leg made with limited edition black-seed selvage. “Arrest Yourself” was designed as a limited edition blacktopped stretch selvage jean. Added details on the Warsaw include selvage tipped pockets and secret pen holder in the back pocket. Socially conscious shoppers, will enjoy the slim fit Vanguard made with recycled cotton. The “Apocalypse” is designed with a distressed vintage look. For those who prefer a clean wash with a bit of character, the “Breakin Down” jeans are top choice. All men’s jeans are made with a 34” inseam. Prices range from $150 – $170.
About 4 Stroke
4 Stroke is a designer denim label with its roots in New York. The line mirrors the city’s unique lifestyle, edge, and boldness to seasonally create a captivating collection. The label takes inspiration from iconic moments in history, which creates unique designs in denim.
The line is supported by our one hundred year old Iowa-based parent company Aalfs Manufacturing. The water used to wash the jeans is recycled and treated to remove impurities and 92% is returned to the land. 4 Stroke furthers their commitment to sustainable living by producing select pieces in the best organic fabrics, and every fabric we use is hand selected from the highest quality, limited edition United States and Japanese denim.
What do you think of the new styles?
For this weeks denim outfit I chose a to go a little more classy with a more of an evening style ensemble. Lace is very hot right now so it’s great that Stella McCartney has brought out these gorgeous lace skinny jeans! Sequins and crystals are also coming back in style so the tunic really glams up the outfit. The little ankle boots are perfect to wear with skinnys and the blazer really smartens up the look. The silver clutch and the earrings go well with the tunic as well as adding more colour. This outfit features: Stella McCartney Lace Skinny Jeans ∆ Topshop Black Blazer ∆ Oasis Ankle Boots ∆ Ombre Beaded Tunic ∆ Swarovski Crystal Bangle ∆ Foley & Corinna Fold Over Clutch ∆ Aurelie Bidermann Silver Feather Earrings. Just click on the item names to purchase them or find out more details.