This is exciting. Levi’s has been involved with the stage version of Green Day’s “American Idiot” – a riotous live production of Green Day’s hit songs at the Berkeley Repertory Theatre in Berkeley, CA. The show’s opening night was September 16, 2009.
This groundbreaking production featured a wide selection of Levi’s® pieces, as Costume Designer Andrea Lauer took Levi’s® 514® Slim Straight Jean, Levi’s® 510® Skinny Jean and the original jean, Levi’s® 501®, and slashed and tore the jeans and had them bleached, painted, or otherwise individualized to create an authentic look and feel for the show.
The Levi’s® brand’s passion for this project is deeply rooted in their history of supporting the rock and roll culture and ambitious musical endeavors, as well as the fact that Levi’s® jeans have long been the denim brand that rockers, and music enthusiasts alike, choose to live in.
The opening night after party was held in the courtyard of the Berkeley Rep, where trees were adorned with hanging shredded Levi’s® jeans and glittering combat boots, to enjoy vodka spiked snow cones and a Levi’s® barber shop. Green Day frontman Billie Joe Armstrong got in on the action and playfully shaved a mohawk for a guest.
Britney Spears was snapped by the paps on her way to Starbucks yesterday afternoon (22nd) in California. She is wearing a really pretty pair of white shorts covered in coloured paint splatters. I think these shorts are really cute, they even have little studs on the back! Would you wear them?
Images courtesy of justjared.com
Mathew Williamson was seen at the Mika album launch wearing Trousers London Five Jeans. I actually like these jeans, they look like trousers but they are actually denim which makes them great for dressing up and down! Here is a little more info on the brand from their press release:
Trousers London is a London-based premium men’s jeanswear label, launched in February 2008. With their sustainable foundations, Trousers London create an exclusive series of coveted designs in organic denim, moving away from disposable clothing trends towards a new tradition of collectible fashion.
Coming from the diverse fields of Architecture, Advertising, Business, Design and Social Media Marketing, the varied backgrounds of the team behind Trousers London have been fundamental in the development of the brand. Not following the conventional schools of fashion, the team bring their own individual methodology to the process of fashion design, marketing and promotion, which allows for a distinctive, balanced and original approach, reflecting the progressive nature of the brand. The aesthetics and 3D proportions of the designs are largely influenced by architectural design methods and the branding is a reflection of tradition and workmanship.
The main ambition of Trousers London is to maintain a specialism in high-quality, directional men’s denim, this focus on denim allows for the exploration of patterns, fits, materials and production in a greater depth and detail.
Trousers London believe that a sustainable outlook should be fundamental and not an afterthought when building a brand. However, “design” leads the way and they endeavour to boldly recreate a garment that has become a staple in society.
The range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim. Each new jeans model is numbered in the order of its design. To ensure the exclusivity of the jeans, as well as carefully selecting materials and applying intricate details, every pair is given a unique ID number. Each model of jeans is limited edition.
Images courtesy of life.com
While shopping with her band The Scene at American Eagle in Los Angeles, Selena Gomez showed off her perky backside in American Eagle’s Artist Jean. Back by popular demand, the best selling denim in the brand’s history now features body-enhancing updates, promising a flattering backside lift we’d otherwise need weeks of lunges to achieve. Thanks to the jeans super slimming cut and lifting technology, women can now get Selena’s toned look with jeans that don’t break the bank.
Speaking of Selena did anyone hear the song she was a part of along with Demi Lovato, Miley Cyrus and The Jonas Brothers? It’s called Send It On and raises awareness for saving the planet. It’s actually a really nice song. Miley and Selena are both wearing denim in the video as well, Miley’s jeans are DL1961. A few of the Jonas Brothers have Nudie jeans on as well.